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Join Alfaparf Milano Professional at The Alternative Hair Show

Want to be at one of the hottest global hair events of the year? Then grab VIP tickets to one of the most important events in the hairdressing calendar…the Alternative Hair Show, Sunday, October 9th, sponsored by Alfaparf Milano Professional.

The Alternative Hair Show showcases the best in the business where hairdressers express their artistry, skill and creativity, and this year it takes place in one of the most unique and exclusive venues in London – Troxy Art Deco theatre, East London. This event has been running for 40 years and is in aid of Fighting Leukaemia, the Alternative Hair Charitable Foundation.



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The Alternative Hair Show is the only international stage that recognises the legends of global hairstyling and promotes up-and-coming new talent, and ALFAPARF Milano Professional is delighted to be the main sponsor this year. On the night, you will see our Global Creative Director and internationally famous hairstylist, Rudy Mostarda.  Rudy is one of the most renowned and revered hairstylists in the world, and an entrepreneur. In 1999 he founded the brand Extrema Hair, which now has more than 90 affiliated salons, he has also taken part in Milan Fashion Week as a Creative Director for several iconic brands. 

What is included in the VIP package? 

  • Two nights stay in the Hilton London Bankside on Saturday 8th and Sunday 9th of October, 2022.
  • Tickets and front row seats to the AlternativeHair Show on Sunday night in the Troxy, London.
  • Transfers from the AlternativeHair Show to the exclusive ALFAPARF Milano Professional VIP after party in Proud Embankment, London, with live DJ.
  • Light Buffet and drinks.


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The need to knows

Ticket cost £465.00

Hotel Address Hilton London Bankside, 2-8 Great Suffolk St, London SE1 0UG, United Kingdom.

Hotel Dates: Saturday 8th and Sunday 9th of October 2022.

Alternative Hair Show date: Sunday 9th of October, 2022.

Event starts at 8pm sharp!

Location of the Alternative Hair Show event : Troxy, 490 Commercial Road, London, E1 0HX.

Alfaparf Milano Professional after party location: Proud Embankment, London.

Click here NOW to buy your tickets!

For more news from Alfaparf Milano click HERE


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