Jake Nugent shares top tips for achieving a Hollywood blow-dry. Over the past few weeks, there has been a spike in A-listers opting for classic blow-dries rather than fussy up-dos. This includes stars at the Oscars: Zoe Saldana, Nicole Kidman, Kerry Condon, and Oscar Winner Michelle Yeoh, who established that a great blow-dry has longevity, shine and a healthy finish. The blow-dry can certainly hold its own on the red carpet. Read on as Jake Nugent, a shiny hair specialist, shares hair hacks for creating the perfect blow-dry with high-shine.
Jake Nugent
Jake Nugent, Osmo ambassador says: “Never underestimate the power of a blow-dry, and when finished with a high-shine product it gives you a glossy, exquisite finish. On blondes you’ll have illuminated buttery locks, on brunettes and deep black tones a rich depth and candlelight shine, and reds will look more vibrant and robust. The classic Osmo Blinding Shine range delivers salon fabulous hair at-home and takes a blow-dry from basic to blinding.”
Create a red-carpet-worthy blow-dry with Osmo
- Start by washing your clients hair with Osmo Blinding Shine Shampoo. This gentle formula revives hair, whilst boosting natural vibrancy, shine and bounce. Also use Osmo Blinding Shine Conditioner. This frizz-fighting formula leaves hair soft, healthy, and manageable.
- Semi-dry your clients hair, aiming to remove 70-80% of moisture before you start blow-drying. Run a small amount of Osmo Blinding Shine Serum through the hair. This helps to tame straight or curly hair and add shine for frizz-free results.
- Section your client’s hair on top of the crown and blow-dry the underneath layers pointing your nozzle downwards following the hair shaft – this keeps hair smooth for a controlled finish. Continue until you reach the crown and then start blow-drying this section with volume; directing it in the way you want the hair to flow.
- A medium heat is best for you to work with. Use Osmo Thermal Defense Heat Protector Spray to protect hair from damage.
- Use your brush to twist and roll hair for movement, blast with heat where you want to manipulate a curl – then set with cool air. If you want less curl pull the brush out and down while drying the ends – and set with cool air. If you want a sleeker hold and finish, finalise your look with Osmo Blinding Shine Illuminating Finisher. This is a high gloss shine spray with a lightweight formula for a vibrant yet sleek finish.
Jake Nugent is based in Middlesborough, North Yorkshire and is renowned for his colouring techniques and desirable finishes. For personalised expert hair quotes from Jake, contact essence@essencepr.com
Osmo is available in hair salons nationwide and online here
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