Schwarzkopf Professional launches free virtual BLONDME education

Aurore Caboche Henkel

Hot on the heels of the launch of the Blondes of the World campaign and the new BLONDME home care range, Schwarzkopf Professional has released a 20-date education schedule; hosted online and led by regional reps, including the amazing Jack Howard. And you know what? Each session is FREE and available to all of you, hairdressers – whether you’re a Schwarzkopf Professional salon or not.

Blonding services are always so in demand, and with the BLONDME colour portfolio hairdressers can create bespoke blondes for every client with confidence – when salons reopen. Thanks to the new-look BLONDME care range, there’s a complementary homecare routine to suit every need, so clients can maintain gorgeous results, right up until the next salon visit. And pushing some sales will be vital when you are back in business.

Blondes Of The World campaign

BLONDME seminars for everyone

Now, this holistic approach to blonding is being introduced to salons across the UK and Ireland through a series of online education sessions – free, and open to any hairdresser. The BLONDME seminars are designed to introduce and explore all things blonde from Schwarzkopf Professional, with inspiration, insight and product know-how.

The virtual sessions cover everything you need to know about the BLONDME system, from in-salon services and techniques to home care, as well as the 3D Bond Creation Technology which is present throughout the range. Attendees will also learn more about the vibrant Blondes of the World campaign, which serves as the perfect consultation tool for clients. Perfect for anyone wanting to find out about the BLONDME hype, discover the new home care range or brush up on their existing BLONDME knowledge.

Kay Brady, national PPS manager & events for Henkel Beautycare Professional UK & IRE, says: “We are very excited to be able to offer our BLONDME education virtually to coincide with the launch of the Blondes of the World campaign and our home care relaunch. We have opened up the courses to everyone free of charge as we believe education is great way to inspire hairdressers through lockdown and also to prepare for when we can return to work safely.”

Wanna join and learn all things blonde? Click HERE to register.

For more news from Henkel, click HERE.

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