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Hello Color Wear

Alfaparf Milano  has always given a voice to the trends of the moment and is a pioneer in the development of innovative technologies for gentler hair care. Now introducing Color Wear, the vegan color system with patented arginine-based technology that aims to satisfy all the possible requirements of every woman. The system consists of two complementary textures: one liquid, which gives a translucent result, and one in a cream, which creates an even-looking result and 100% coverage.

With the addition of new shades dedicated to the brunette world, with levels 5, 6 and 7, and the enhancement of the blonde offering, with levels 9 and 10, Color Wear Gloss Toner now provides a response to every requirement in the world of liquid tone on tone.

Color Wear has a total of 100 shades, available in two textures, which provide 360° tone on tone color performance.

The innovative formula, with patented technology used by Alfaparf Milano, is based on Arginine: a naturally-derived alkalizing agent, which has made it possible to replace the most widespread chemical alkalizers on the market. This has made it possible to obtain a product which is free from Ammonia and MEA (ethanolamine), as well as from Silicones and Resorcinol, thus acting in a less invasive way on the hair.

As well as containing an enhanced conditioning complex that can bind to keratin with an anti-static effect for soft, smooth hair, the Color Wear Gloss Toner formula is enriched with an active ingredient made from apple cider vinegar, with restructuring properties.

  • repairs and restructures the hair fiber after chemical processes or thermal stress;
  • improves combability;
  • reduces the PH and closes the cuticles, amplifying the shine.

    For more news from Alfaparf Milano click HERE


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