Kick-off 2024 with a touch of magic. Oribe releases the Hair Alchemy Discovery Collection, perfect for lovers of luxurious haircare. Do you have clients with brittle, breakage-prone hair? We hear this is a magical remedy, so give it a try. The collection comprises introductory-sized products from the Hair Alchemy range, including Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum.
Benefits
Did you know the Hair Alchemy Collection is clinically proven to make hair 2.9x more elastic and 133% stronger after five uses *? Stocking the collection in the salon will help boost retail sales.
*Based on a clinical test of Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs. non-conditioning shampoo.
You know as well as we do that what’s inside matters. So, let’s look at the key ingredients in the Hair Alchemy Discovery Collection.
Hair Alchemy Resilience Shampoo and Conditioner
Curative Blend (chia seed, bio-fermented bamboo leaf and plant-based protein)
- Penetrates the hair cortex to build strength from within. Forms a protective scaffold around hair to reinforce cuticle strength and structure and prevent breakage caused by brushing, styling and external aggressors.
Multi-Action Hyaluronic Acid Complex
- Rehydrates from within to deliver moisture and increase elasticity. Daisy and honeysuckle extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health and encouraging length.
Green tea and plant polysaccharides
- Protects from environmental stressors by preventing the adhesion of pollution particles on hair.
Oribe Signature Complex (watermelon, lychee and edelweiss flower)
- Defends hair from oxidative stress, photoaging and the deterioration of natural keratin, while protecting from the drying, damaging and color-depleting effects of the elements.
Hair Alchemy Fortifying Treatment Serum key ingredients
Curative Blend (chia seed, bio-fermented bamboo leaf and plant-based protein)
- Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevent breakage caused by brushing, styling and external aggressors.
Multi-Action Hyaluronic Acid Complex
- Rehydrates from within for moisture and to increase elasticity.
Cotton seed extract
- Strengthens and promotes elasticity to prevent breakage while adding softness.
Phytoceramides
- Creates a barrier on hair strands to prevent moisture loss while enhancing shine.
Green tea and plant polysaccharides
- Protects from environmental stressors by preventing the adhesion of pollution particles on hair.
Oribe Signature Complex (watermelon, lychee and edelweiss flower)
- Defends hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.
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