Massive new investment of over 52million USD in the Fresha booking platform for salons and spas inspires confidence in the future of this company!
The smart money is on making life as easy as possible for your clients, prompting satisfaction and increased loyalty. Streamlining your appointments system to entice new and returning business is key and a new name in the UK market is causing quite a stir. Fresha is a booking platform for salons and spas which has added to recent funding of 100million USD with a further investment, bringing the company now to be valued at more than 640million USD. The numbers are eye-watering and mean the Fresha brand will now expand further to confirm itself as a global community, able to accelerate product development and offer better-than-ever services that drive marketplace bookings.
Fresha enables consumers to discover, book and pay for beauty and wellness appointments with local businesses such as yours via its marketplace. Simultaneously, Fresha offers salons, spas, barbershops and beauty professionals an all-in-one platform to manage your entire operations with its intuitive free business software and financial technology solutions. Already, each month, tens of millions of appointments are discovered, booked and paid with partner salons, spas and barbershops on Fresha – the platform helps some 60,000 businesses in more than 120 countries. This is your way to manage your operations, from product inventory to team management, using Fresha’s intuitive, full-spectrum, subscription-free business software. Working with Fresha means you can accept online appointment bookings, process card payments and manage customer records, along with options for your own marketing, staffing, product inventory and accounting, all in one place.
And yes, you read this right! Fresha is free business software. Importantly, this has helped small to medium-sized business owners to join the digital revolution en masse and to engage and transact with clients online. Unprecedented growth since the COVID-19 pandemic has pushed Fresha to become headline news, as businesses looked to bring their operations online and maximise their revenues by acquiring new customers through the platform’s consumer marketplace. This is real endorsement of the brand’s value as such growth has come primarily through word-of-mouth.
“We believe that professionals like barbers, stylists and therapists should be able to focus on their craft without having to worry about the daily hassles of running their businesses,” says Fresha co-founder and chief of product Nick Miller. “We’re committed to providing the very best product with a seamless customer experienceat the lowest price point.”
Arguably, more traditional types of booking service focussed on one aspect of business management. They’re good at what they do but don’t do everything. As a salon owner you maybe also needed to use programmes such as Mailchimp for marketing, Shopify for payments, and so forth.
Fresha co-founder and CEO William Zeqiri explains: “Our mission is to be the go-to one-stop-shop solution that addresses each and every pain point for the industry holistically, with an overarching vision to help connect the world to beauty and wellness.”
This unique approach is what excites Fresha’s investors. Leading global growth equity firm General Atlantic has led the fundraising for the platform. “Fresha has positioned itself as a major player in the beauty and wellness industry with a large and loyal customer base,” says Aaron Goldman, global co-head of financial services and managing director at General Atlantic. “We strongly believe in Fresha’s balanced strategy of providing one of the best products in the market at no cost to salons and then driving monetization via payments and value-added services.”
Launched in 2015 originally under the name Shedul, the company rebranded to Fresha in 2020. To find out more, you can jump online visit www.fresha.com, download Fresha on the App Store and Google Play or follow Fresha on Facebook and Instagram
For more Fresha news, click HERE.
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