Last week we heard the fantastic news that Great Lengths were on the road to become a B Corporation company. This will make them the first hair extension brand to join the initiative. We know the hard work that goes in to being approved as one of the select few companies accepted as a B Corporation. A huge and fantastic milestone for Great Lengths!
What is a B Corporation?
In a nut shell, it’s what fair trade is to coffee. To be a B Corporation you need to show that you put as much input into your environmental impact as you do to financial returns.
Sustainability is now mainstream, so this will certainly have a positive impact on the brand’s image. We are seeing salon owners and clients choosing brands based on their eco-friendly credentials. Fab news for Great Lengths as we’ll expect them to see a growth in custom based on this move.
We are really excited to see what’s next for Great Lengths as they continue working towards their new goal. We have no doubt there will be plenty more of positive changes coming over the next few months; with the intro of recyclable and biodegradable packaging hitting the salons soon.
For more news from Great Lengths, click HERE.
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