Texture Release

As an expert hairdresser, your gift to clients is in giving them choices! Whatever the natural texture of their hair, women love to change things up from time to time. Avlon’s Texture Release is a well-loved go-to for enabling the client with curly/coily hair to wear it with a smoother style. A simple salon service that allows you to give your clients the options to wear their hair style by elongating their natural curls, coils and waves to simply have a smoother, straighter finish for up to 10-12 weeks.

Love texture release

Importantly the service doesn’t produce unpleasant or harmful fumes associated with smoothing systems, rather the hair and scalp is left rejuvenated with ingredients such as Aloe Vera, Guava, and Keratin. Leaving the hair texture transformed into a luxurious texture, unlike chemically-treated hair, promoting a deep silky shine and frizz-proof finish. Now that’s a degree of versatility that really is attractive. 

The Avlon brand first studied the use of technology to produce smoothing/straightening services in 2006, bringing the original Texture Release to market in 2011. But the research and development has continued, and the Texture Release range has recently undergone a revamp to be reformulated using the most cutting-edge technology. The results are better than ever.  

A gift for clients

Texture Release is a heat-activated smoothing system made from Amino Acids and Glyoxylic Acid along with conditioning agents which work their way deep into the hair fibres to enable versatile styling.

This haircare range is specifically formulated for hair that is naturally curly. It allows clients to have the option to change temporarily their hair texture and increase combing manageability. Imagine discovering that the hair you’re born with, however curly/coily, can be worn in almost any way imaginable and that versatile styling can be achieved without altering or compromising the structure of the hair. What a gift to share with your clients!

All you need:

Here’s the lowdown on how the system works and the all-important aftercare for home use.

Texture Release Hair Dilator – Expands the coils or curls allowing the cuticle to become wavy or straight – dependant on the temperature of the hairdryer or flat iron.

Texture Release Releasing Lotion – This lotion penetrate deep into the cortex of the hair fibres to create long lasting crosslinks. The rich conditioning agents are activated during blow-drying and flat ironing – keeping the hair in an elongated or straightened style for up to 2 -3 months!

Texture Release Thermal Protector – Protects again heat damage, makes hair easier to comb and significantly moisturises the hair fibres. Daily hair styling is more manageable and less likely to frizz under humid conditions

Texture Release Scalp Rejuvenating Sulfate-Free Shampoo – This specially formulated sulfate-free shampoo cleanses and moisturizes the scalp and hair. Infused with Royal Jelly & Hibiscus. This formula makes the hair stronger and resistant to frizz.

Texture Release Scalp Rejuvenating & Moisturizing Conditioner – This conditioner softens, detangles, moisturises and strengthens the hair as it conditions. The essential ingredients – Keratin, Royal Jelly, Aloe Vera, Oregano, Saw Palmetto, Sugar Cane, and Lemon Extract – provide the ultimate conditioning experience while leaving the hair manageable with a high level of moisture and shine. Formulated for all hair textures and colour-treated hair.

Texture Release Curl Shape & Shine Cream – Making natural hair easier to comb when wet. Hair porosity is significantly reduced and hair fibers are strengthened and shiny. This anti-frizz, no flake styling product helps hair acquire a perfect coil shape or defined twist.

To find out more, visit www.avloneurope.co.uk or contact: goakes@avloneurope.co.uk

For more Avlon news click HERE