Get the look: Jeanie

Paying homage to JOICO’s Californian roots, this golden, glistening blonde for Jeanie is beaming with health. Lighter ribbons are blended throughout a darker blonde base for a sun-kissed effect where the sun would naturally hit the hair. Ensure the highlights are placed strategically throughout the hair for that glowing, glossy, luxurious effect. Adding a super subtle shadow root will add depth and dimension to the look.

Colour Technique

Working from her natural level 6 base, we applied a combination of highlighting and root blending techniques to create contrast and movement, resulting in a beautifully dimensional look with highs and lows. We completed the look with a custom toner to refine and enhance the overall tone.

Color Formula

Root blend;

• JOICO LumiShine Demi-Permanent Liquid 20 ml 9NWB + 15 ml 7NWB + 30 ml 9G + JOICO LumiShine 5 Volume Crème Developer (1:1)

Highlights:

• JOICO Blonde Life Lightening Powder
  • with JOICO LumiShine 10 Volume Crème Developer  (1:1.5)
  • with JOICO LumiShine 5 Volume Crème Developer  (1:1.5)

Toner

• JOICO Blonde Life Demi Gloss 10G + 5 Volume Coconut Oil Developer (1:1)

Styling Technique

1. Our top tool for achieving big, bouncy hair is the JOICO JoiFULL Volumizing Styler – work 1 – 2 pumps evenly throughout clean, damp hair and blow-dry to activate fullness and lift.
2. Follow-up with a styling iron throughout the mid-lengths to create beach-ready waves. For this look, a messy ‘lived-in’ finish with lots of texture, so don’t worry about the waves being too uniform!
3. To lock in your look, use JOICO Humidity Blocker+ Protective Finishing Spray – formulated with humidity-busting ingredients, this product guarantees a 24-hour shine-shield for frizz and static protection.

Credits

Hair: JOICO EMEA Creative Team • Art Direction: Bruno Marc Giamattei • Photography: Jamie Blanshard • Products: JOICO Europe

For more JOICO news, click HERE.

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