One of the most exciting developments in hairdressing is the improvement in products available to help you achieve excellent results on very curly hair types. These days, you can reassure clients that changing the texture of their hair for a smoother look will not compromise condition. You can be confident of maintaining the condition of the hair, even when working with chemical relaxers that have been produced with the science of haircare in mind. Avlon’s Affirm Relaxer systems have been a scientific breakthrough by conditioning before , during and after the relaxer process.
What is a hair relaxer?
In brief, a hair relaxer is usually a cream applied to unprocessed, textured hair. Relaxers work by breaking down the disulphide bonds in the hair, once these bonds have been broken a new bond is formed called a lanthionine. This new bond gives the hair its permanent straightness, which cannot be reverted.
Due to the patented technology within Affirm Conditioning Relaxer Systems, hair is left feeling soft and appearing radiant. Hair retains up to 81% of fibre elasticity with the Affirm Crème Relaxer, and up to 76% with Affirm Sensitive Scalp Relaxer. This is impressive!
How good is this!
Continuous research and assessment at the Avlon Research Centre in the USA means the technologically advanced formulas are, in the words of Avlon’s founder Dr Syed “one-step beyond remarkable. Arguably this is now the most advance relaxer system in the industry. The Affirm® System includes blends of exotic and cutting-edge conditioning ingredients so that the hair retains significantly more fibre-elasticity than its previous formulas, giving clients the strongest hair possible while providing phenomenal straightening. In addition, Affirm provides increased moisture content to hair fibre, improved hair porosity and superior ease of combing. Using Keratin, Argan oil, fruit extracts, Pequi oil, Cupuacu butter, Buriti oil, Ceramide III and Babassu oil gives you the better-than-ever results.
Aftercare is a must
Of course, the relaxing process is just the beginning. To ensure the immediate results are maintained and safeguard the integrity of the hair, Avlon proposes the AffirmCare – the brand’s most advanced maintenance line. The exclusive, high-maintenance products will maintain the hair in its best possible health by nourishing each strand with rich moisturizing conditioners that penetrate deep into the hair and scalp. After regular use, AffirmCare gives hair that looks salon finished everyday!
There are several categories in the AffirmCare range to suit your needs:
MoisturRight
Sulfate-free formulas including:
• Clarifying Shampoo to nourish dry and brittle hair
• Nourishing Shampoo to moisturise and detangle hair fibres for superior wet and dry combing
• Nourishing Conditioner treatment for dry and damaged hair to moisturise and nourish every hair strand from the inside out
• Hair Repair Masque with restorative properties that repair dry, damaged and brittle hair leaving it looking healthy, revitalised and manageable
• Leave-in Detangler to moisturise hair for smooth, shine and static-free finish
StyleRight
• Foam Wrap Lotion for long-lasting, beautiful hold without stiffness and flaking for luxurious hair styles full of body and shine
• Laminate Spray to improve the hair’s natural moisture balance, leaving hair less porous
• Light Hairdress Crème has a light formula that is great for use with thermal appliances. Leaves a beautiful shine and bounce
• ProGrowth Oil is a nourishing blend of pumpkin seed, avocado, and rice bran oils with moisturise and revitalise hair and scalp, allowing for healthier hair growth.
Scalp Therapy
• Treatment Shampoo containing Aloe Vero and Green Tea to soothe the scalp and provide relief from dry, itchy conditions
• Treatment Conditioner including coconut butter, shear butter, and mango butter that moisturises and hydrates hair to add shine
• Scalp Relief Oil infuses the scalp with natural conditioners and healing properties that create the ideal environment to promote healthy hair.
Each category contains rich moisturizing ingredients like Amla extract, Argan oil and Buriti oil, that penetrates deep into the hair and scalp. These products are ideally suited to those with dry, damaged hair.
A double whammy of excellence in the form of Affirm Conditioning Relaxer System and AffirmCare means you and your clients can thoroughly enjoy beautiful haircare.
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