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AUTHENTIC BEAUTY CONCEPT launches Eau de Toilette

AUTHENTIC BEAUTY CONCEPT continues to pave the way forward with authentic, ethical and sustainable products. 2020 saw the release of four, exciting vegan product innovations: Indulging Fluid Oil, Nymph Salt Spray, Airy Texture Spray and Nude Powder Spray. Now, to kick off 2021, the brand is happy to announce the launch of the new AUTHENTIC BEAUTY CONCEPT Eau de Toilette, for skin and hair. Exciting!

The ABC Eau de Toilette at a glance

  • Fragrance for skin and hair
  • Designed to complement an individual’s character
  • With notes of fresh linen, white flowers and powdery violets
  • Registered by the Vegan Society
  • Bottled in a 25% recycled glass flacon and packed in a climate-neutral box
  • Helps to support clean oceans through Plastic Bank

Pure and real beauty, ethically made

Just as fingertips have a unique print, the body has an individual scent of its own. Based on the beliefs of raw and real beauty, the first Eau de Toilette from AUTHENTIC BEAUTY CONCEPT isn’t about masking or covering up; it’s about enhancing the notes that make you, ‘you’. Ideal for clients looking for an experience that goes beyond hair; it’s about connecting the senses through a mindful memento. The new ABC Eau de Toilette aims to evoke memories of the salon experience, creating a lasting moment that is fondly remembered.

The new Eau de Toilette captures the signature fragrance that can be found within both the ABC All Hair Types and Styling ranges; think fresh linen, white flowers and powdery violet notes that have been carefully blended for a subtle scent. The pure and fresh perfume balances elegance and character with a clean, crisp finish. Beauty is in the air – literally!

Note that the Eau de Toilette comes in a beautiful flacon-style glass bottle that’s made from 25% recycled glass. This is packaged in a climate-neutral box, which supports the NGO, Plastic Bank; a social enterprise committed to stopping ocean plastic through ethical recycling ecosystems in coastal communities. Loyal to the brand’s sustainable ethos.

Start your path to authentic beauty at where you can explore the latest innovations – including the new Eau de Toilette – and the ethos behind them. Don’t forget to connect and share with the community on the @authenticbeautyconceptuk social media channels – using the #authenticbeautymovement hashtag. Be inspired by expert talks from globally relevant hairdressers and immerse yourself in a holistic brand co-created with a unique collective.

For more news from Henkel, click HERE.


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