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An Introduction to Authentic Beauty Concept

You won’t want to miss this, Authentic Beauty Concept are taking over Mortimer House members’ club this summer for a day dedicated to discovering the brand. 

Head on down, it doesn’t matter if you’re an existing Authentic Beauty Concept salon or stylist; or whether you are interested in becoming a stockist, the door is open to receive a full introduction to the sustainable product range. The event will include demonstrations, panel discussions and brand insight, as well as complimentary food and drinks.  

Bringing to life the Authentic Beauty Concept of holistic wellbeing, the introductory session will also include relaxing head massage treatments, and a peaceful sound bath – where do we sign up?

Designed to showcase all aspects of the luxury vegan haircare line, the day will empower stylists and salon owners not just with product know-how, but also insight into running a more sustainable business and expert guidance on concepts including the brand’s refill stations, vegan blow-dry menu and social initiatives.  

Headlining the event will be Authentic Beauty Concept ambassador Joseph Ferraro, who will be joined by session stylist and salon owner Christopher Laird. Together, the duo will be on hand to share their expertise, showcase the product range and head up panel discussions on becoming more sustainable. 

This if your official invitation to join Authentic Beauty Concept in the beautiful central London venue for a morning or afternoon session by RSVPing for free HERE

For more news from Henkel, click HERE.


Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

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