Invati Advanced™ for thinning hair

Nicky Pope All about Aveda

We’re all agreed that thinning hair is a major preoccupation for clients; ensure you’re fully briefed on the latest additions to Aveda’s Invati Advanced™ range. For anyone wanting thicker hair or brows, they’re onto it!

Thickening Foam

In Aveda’s hugely popular Invati Advanced™ family, there’s an exciting new family member called Thickening Foam. Instantly showing a thickening and plumping effect, this newbie to Aveda’s clever range is a transformative liquid-to-foam styling product. It instantly plumps each individual strand – with 90% of 105 women surveyed over 2 weeks saying their hair looked thicker and fuller, lasting all day. That’s quite a result!

Bottle of Aveda Invati Advanced Thickening Foam

“According to our salon network, clients returning to their hairstylist after the pandemic year have reported thinning hair and build-up among their top concerns,” says Antoinette Beenders, Aveda’s Senior Vice President of Global Professional Artistry. “Our Invati Advanced™ collection addresses their thinning concerns, but with the addition of the new Thickening Foam, they can now achieve the volume, thickening, hold, shine, and protective benefits they are craving in a finished, out-and-about style.”

Antoinette Beenders

Invati Brow™ Thickening Serum 

Moving onto brows, a similar development means sparse or thinning brows can be made fuller, thicker, denser-looking. The new Invati Brow™ Thickening Serum uses ingredients powered by Nature to revitalise, nourish and restore brows. After 12 weeks of use, 100% of panelists (36 women) taking part in a trial said they experienced an improvement. 

Due to global mask usage, brows as a focal point are in the spotlight more than ever,” says David Hutchinson, Aveda Vice President, Global Product Marketing. “We are living in a brow-obsessed culture and this is an extremely high-interest and fast-growing segment. At Aveda, we are experts in the art and science of plant-based hair care, and we’ve extended that knowledge to your brows.

Plant power

The benefits of 96% naturally derived Invati Advanced™ Thickening Foam can be attributed to an artistic fusion of certified organic amla and rice protein that encapsulates each strand from roots to ends for an instant plumping effect with flexible, touchable hold and shine. This product also reinforces fragile, thinning hair with plant powered ingredients that protect hair from possible thermal damage of blow-drying. The formula is lightweight, will not build up or weigh hair down, and improves manageability for easier styling.

For Invati Brow Thickening Serum, the ingredients Ginseng and certified organic turmeric help vitalise and nourish the skin underneath the brow, while again amla (an Ayurvedic herb) helps instantly thicken each brow hair while Japanese knotwood penetrates the hair shaft to support the hair’s natural keratin. 

Quite a range

The products above are now in the Aveda Invati Advanced™ collection which also includes exfoliating shampoo light, exfoliating shampoo rich, thickening conditioner, a scalp revitalizer, an intensive hair & scalp masque. 

Find out more about Aveda HERE

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