Plant-powered haircare brand, Aveda continue their mission to care for the world during Earth month. As proud partners of charity: water, who seek to provide clean water to people in need, Aveda continue to support them with their 2021 Earth month campaign. Making significant impacts since 1999, when Aveda’s founder Horst Rechelbacher created the first Earth Day campaign, Aveda have now raised almost $65 million for environmental causes around the world. Pretty heroic of them if you ask us.
This year, together with charity: water the mission is to raise over $2 million to protect and provide clean water to people in need in India, Nepal, Madagascar and Ethiopia during the month.
- Aveda will donate $5 from the sale of each limited-edition Shampure™ Nurturing Shampoo Bar and every Discovery Set(featuring products from Aveda’s Nutriplenish™, Botanical Repair™ and Invati Advanced™ lines) to charity: water
- Aveda will donate 100% of sales online at aveda.co.uk on Earth Day 2021 (April 22nd) to charity: water, up to $600K.
Shampure Nuturing Shampoo Bar
Find out more about Aveda HERE
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