Color Wear

Hello Color Wear

Ellie Alfaparf Milano

Alfaparf Milano  has always given a voice to the trends of the moment and is a pioneer in the development of innovative technologies for gentler hair care. Now introducing Color Wear, the vegan color system with patented arginine-based technology that aims to satisfy all the possible requirements of every woman. The system consists of two complementary textures: one liquid, which gives a translucent result, and one in a cream, which creates an even-looking result and 100% coverage.

With the addition of new shades dedicated to the brunette world, with levels 5, 6 and 7, and the enhancement of the blonde offering, with levels 9 and 10, Color Wear Gloss Toner now provides a response to every requirement in the world of liquid tone on tone.

Color Wear has a total of 100 shades, available in two textures, which provide 360° tone on tone color performance.

The innovative formula, with patented technology used by Alfaparf Milano, is based on Arginine: a naturally-derived alkalizing agent, which has made it possible to replace the most widespread chemical alkalizers on the market. This has made it possible to obtain a product which is free from Ammonia and MEA (ethanolamine), as well as from Silicones and Resorcinol, thus acting in a less invasive way on the hair.

As well as containing an enhanced conditioning complex that can bind to keratin with an anti-static effect for soft, smooth hair, the Color Wear Gloss Toner formula is enriched with an active ingredient made from apple cider vinegar, with restructuring properties.

  • repairs and restructures the hair fiber after chemical processes or thermal stress;
  • improves combability;
  • reduces the PH and closes the cuticles, amplifying the shine.

    For more news from Alfaparf Milano click HERE

    _______________________________

    Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

    We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.