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Alfaparf Milano annouces two new ambassadors

You know it’s going to be an exciting year when a brand announces it’s enrolled not one but two new ambassadors. Alfaparf Milano – an independent hair brand and the brainchild of Roberto Franchina – has kicked off 2022 doing just that.  Joining the talent mix alongside Alfaparf Milano Global Hair Stylist Paul Stafford is award winning international session stylist Luke Benson; who has been appointed Creative Ambassador. Meanwhile, world renowned British Hairdresser of the Year nominee and co-founder of Saco Hair, Richard Ashforth has taken the role of Educational Ambassador UK & Ireland. Just when you thought a brand couldn’t get more elite, it does! 

Luke Benson

Let’s get to know the newly appointed ambassadors. Luke Benson is known for his exceptional technical skill and his keen eye for current trends, having worked with some of the world’s biggest celebrity names including Billie Eilish and Liam Payne. In his new role, he wants to raise Alfaparf Milano’s creative profile; “It feels like the perfect time in my career to step into a role of this size and help bring more awareness to both the consumer and industry of this wonderful brand,” he explains. “To be able to focus on the brand’s imagery, collections, digital marketing and press is going to be so exciting and I can’t wait for this journey to push Alfaparf Milano to the heights its products deserve.”

Richard Ashworth

Richard Ashforth, whose role will see him work closely with key accounts to deliver Alfaparf Milano’s education and training, echoes Luke’s excitement; “Saco Academy London are delighted to be partnering with Alfaparf Milano UK and Ireland to provide educational services and support for the Alfaparf Milano group,” he says.

Paul Stafford

And Lisa Marangon at Alfaparf Milano adds, “We believe that the additions of Richard and Luke to our team along with Paul will be a force to be reckoned with.”

Pop open the champagne Team Alfaparf Milano, 2022 is clearly going to be a big year!

For more news from ALFAPARF Milano click HERE


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