L’Oréal Professionnel unveils the AirLight Pro, a next-generation hair drying tool designed with professional stylists for beauty professionals and consumers.
Stats
The AirLight Pro combines infrared-light technology and wind to provide visually smoother and hydrated hair (compared with hair naturally dried). Plus, hair dries faster (compared with a hairdryer without infrared light), and with optimised heat flow across multiple hair types and up to 31% less energy consumption compared with leading premium dryers.
Nicolas Hieronimus
Nicolas Hieronimus, CEO of the L’Oréal Groupe, revealed this new technology recently. He introduced the launch and detailed the company’s strategic investments during his opening keynote talk:
“For 115 years, L’Oréal has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfil their beauty aspirations. With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That’s the future of beauty we are aiming to create.”
More details on the AirLight Pro
L’Oréal partnered with hardware startup Zuvi to develop the AirLight Pro and deliver a next-generation hair drying tool for beauty professionals and consumers worldwide.
Applying their patented LightCare technology to a blow-dryer, Zuvi developed a first-generation product that uses infrared light and high-speed wind to dry water on the hair surface efficiently, which leaves internal moisture in hair strands.
“Zuvi’s mission is to leave the world better than we found it by disrupting technologies and innovating for the future,” says Mingyu Wang, founder and CEO of Zuvi. “With our expertise in optics, aerodynamics, and consumer electronics design, we have created an exceptional product. We’re immensely proud of the work we’ve done to date and now to have a partner like L’Oréal, a company with more than 100 years of expertise in haircare and beauty, to take our products to the next level. Together, we are and will continue to create ground-breaking beauty technologies.”
No small feat
A team of more than 100 engineers, designers, hairdressers, and scientists from L’Oréal Professionnel’s Research & Innovation Division and Zuvi collaborated on AirLight Pro’s cutting-edge industrial design to develop a professional-grade hair drying tool that breaks through barriers of performance. AirLight Pro delivers up to 33% more hydrated hair*, up to 59% visually smoother hair**, faster drying times, and an enhanced user experience based on feedback from leading professional stylists. It can also deliver up to 31% less energy consumption***.
* Instrumental test, compared to hair naturally dried
** Instrumental test, compared to hair naturally dried
*** Instrumental test, compared to the leading premium hair dryers
L’Oréal Professionnel equipped the AirLight Pro with a 17-blade, high-speed motor and USA-patented infrared technology powered by tungsten–halogen bulbs. The result? Fast hair drying without excessive heat. Efficiently drying water on the hair surface retains internal moisture for a smooth, shiny finish.
Tested by L’Oréal on more than 500 people across multiple hair types, AirLight Pro adapts to the user. The hardware, firmware, and app work seamlessly to make it possible for every user to customise the settings for their needs. And we know how vital customisation is these days.
“For over a decade, L’Oréal Research and Innovation has created a new Beauty Science powered by Technology: Augmented Beauty. Technology that truly answers age-old consumer needs with unparalleled results,” says Barbara Lavernos, deputy CEO of Research, Innovation and Technology at L’Oréal Professionnel. “AirLight Pro, with over 150 patents filed, perfectly embodies this breakthrough in beauty by, for the first time, bringing a solution for drying while caring for the hair and the planet.”
So, when can you get your hands on the AirLight Pro? The new tool will launch in the UK and Europe from April 2024 for salons.
“L’Oréal Professionnel has always elevated the professional industry with pioneering innovations,” says Anne Machet, general manager for L’Oréal Professionnel. “We’re thrilled to partner with Zuvi and invent the new generation of hair dryer. Powered with infrared light, AirLight Pro offers professional performance for all hair types with significantly reduced energy consumption. The new perfect companion for all hairstylists!”
For more of the latest news from L’Oréal Professional, click HERE.
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