True story. Many of your clients will visit the salon with extremely damaged hair that needs a revival treatment. Some may even visit solely for a hair treatment when their hair is lacking lustre. Alternatively they may be looking to have a major colour change, but can’t due to the condition of their hair and so need urgent SOS hair repair. With each of these scenarios, Alterna Ambassador Sabrina Dijkman suggests you should have the best treatments and masks on hand to cater for all kinds of damage…
Summer holidays
The summer months and going on holiday where clients are exposed to lots more sun, chlorinated pools and salt water, can dry out the hair, result in colour fade and the hair being more dry, damaged and frizzy. Many clients will opt to visit the salon post-holiday for a treatment/mask to repair their hair and replenish the moisture they have lost.
Mask/treatment of choice: ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque. This is a masque that’s great to use daily on holiday. After cleansing, the masque can be left in the hair for 2-3 minutes before washing out to provide a high level of moisture, repair damage, add shine and reduce frizz.
Chemical services
For those who love to colour and bleach their hair, they will have damaged cuticles and weakened hair bonds and will require a more intense treatment to thoroughly moisturise, hydrate and strengthen the hair. The same goes for those who have had chemical hair straighteners and relaxers that have altered the structure of their hair – they will need a treatment to help strengthen hair and reduce breakage.
Mask/treatment of choice: ALTERNA Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Masque. This product reduces hair breakage by 69%, provides a glass-like shine and has hair looking healthy after the first use. More intensive than the regular Repair Masque, the ALTERNA Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Masque should not be used daily/every few days and instead, once a week to treat severely damaged hair. Clients can skip the conditioner and leave the product in their hair for a more intensive treatment.
Physical causes (heat styling, tight hairstyles, rough brushing etc)
For those who excessively use heated styling on their hair, they will also need a powerful mask/treatment that will work hard to repair damage done to the hair and avoid further damage. Tight hairstyles and rough brushing can also lead to breakage and split ends, so applying a hair mask will smooth the hair, reduce breakage and keep it strong.
Mask/treatment of choice: ALTERNA Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Masque. As a bonus, this product can be blow-dried into damp hair to provide heat protection up to 232°C and clients can use this as an at home product before they carry out their heated styling.
Environmental causes (UV rays, pollution, hard water etc)
Even if your client doesn’t colour their hair often and doesn’t use heated styling, they can still be susceptible to hair damage from environmental causes such as UV, pollution and hard water. Using a hair product with UV protection is a must for protecting the hair from these factors, however, also combining this with a hair treatment/mask around once a week at home or on visits to the salon can be incredibly useful too should the hair suffer from dryness, discoloration or damage.
Mask/treatment of choice: Choosing the right mask will depend on the level of damage and how long the hair has been left damaged. Choose between ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque and ALTERNA Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Masque and recommend a UV protector like ALTERNA Caviar Anti-Aging Replenishing Moisture CC Cream to use daily too.
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