News added 08/02/18: I M P R I N T E R
We’re heard whisperings about this technique for some time now, and we’re delighted to hear that it’s finally been revealed… Imprinter is a super-cool new colour process from Davines and Angelo Seminara that allows hairdressers to create beautifully-subtle graphic shapes onto the hair… Want to learn more about it? CLICK HERE:
News added 11/07/17: Angelo Seminara’s Scene collection is truly spell-binding. Beautiful geometric shapes have been used to create subtle effects, that have then been accentuated into 3D by the skill-full use of colour (applied using Davines’ Mask with VibrachromTM). We’ve been lucky to get our hands on the inspiration for each look, so come with us as we dissect each image… Then scroll down to see the collection in full size.
• Dark halo
A geometric haircut with a heavy rounded fringe. The intensity and fullness of colour amplifies the design creating a graphic look with a futuristic feel. The minimal styling also highlights the shape and shine determined by the intensity of colour, and it is achieved using Your Hair Assistant Blowdry Primer, indispensable for a perfect hairstyle.
It is the combination of two different shapes to create this look where the fringe gives the front part of the cut a slightly androgynous feel, whereas the heavier and structured back features a geometric bob. The intensity and brightness of colour is achieved through the use of the new warm nuances of Mask with VibrachromTM, and enhanced by Alchemic Copper Shampoo & Conditioner, which brighten up copper reflects.
• Candy colour
The classic bob is revisited in an extremely minimal look, where an exaggerated fringe, almost covering the eyes, gives a touch of mystery and secrecy, and the light pastel tones of platinum blond give an unmistakeable identity. The geometric, yet light and versatile cut can be worn straight, curly or even naturally dried. Styling is done using Your Hair Assistant Definition Mist that gives texture to hair and controls its electrostatic effect.
• Cloudy infusion
A “cloud” for this distinctive and trendy look that enshrines cut, texture and colour in a unique style. Love Curl shampoo and conditioner from the Essential Haircare line, which has been recently reformulated and extended to cover the needs of all kinds of curls, are key for the care of this look.
• Tough and chic
A “rough”, but chic look where androgynous shapes are offset by the purity of an elegant and sophisticated colour. Unisex look that conveys a feeling of control and comfort, finished using More Inside Forming Pomade to give structure to medium-short looks.
News added 06/07/17: SCENE
We always wait with bated breath whenever we hear that Angelo Seminara is due to reveal a new collection and our anticipation for Scene was no exception.
We’re told the collection was inspired by clean, architectural lines, geometrical shapes and light which give a three-dimensional quality to the collection as a whole, but specifically the colour. Very nice, indeed. Come see…
Artistic director: Angelo Seminara. Colour: Angelo Seminara team. Photographer: Andrew O’Toole. Make-up: Daniel Kolaric. Stylist: Niccolo Torelli.
News added 13/06/17: HOT OFF THE PRESS… ! We hear that Angelo Seminara, creative director for Davines, will reveal his new collection for the brand – Scene – at the end of next month. As the current British Hairdresser of the Year, we’re expecting big things from this man! We’re been told there is a linear concept to the collection… and managed to get the following statement from Davines:
“Scene is the place where quotes from the past meet the future, creating the contemporary stage. Every era features stylistic codes that bear witness to the values, fears, pride and conquests of its society, to the point that the understanding of a historical period, though filtered by today’s way of feeling, always passes through its aesthetic interpretation. We drew on the clean and minimalist codes of the early 20th century architectural avant-garde and have projected them into the imagined future, evoked by geometric lights that shape forms and restore a three-dimensional aspect to colour. The whole collection revolves around women and turns into spontaneous looks, yet featuring small stylish touches that amplify beauty, making it futuristic. Scene is the place where actions and events take place, a catalyst of suggestions, a container where different elements are mixed to provide new creations.” Wow! That’s certainly a big-hitting and all-encompassing brief; we can’t wait to see the collection in all its glory but for now, why not watch the teaser film we’ve been lucky enough to get our hands on…
News added 05/05/17: Davines’ annual creative extravaganza, Hair on Stage, took place last month at the Hackney Empire in east London. Hundreds of delegates, hairdressing enthusiasts and industry influencers swarmed the venue to see the likes of Allilon Education, Taylor Taylor London, Blue Tit and the finals of the World Wide Hair Tour. For many, the star attraction was this man – Angelo Seminara – who held the audience captive with a demonstration of his latest collection, Star Icon and some inspired avant-garde work. Browse the pictures below and understand why this man has been names British Hairdresser of the Year a seriously impressive four times:
News added 16/01/17: Angelo Seminara has had an action-packed few months! In September, he performed at Tribu-te Show Paris, then in October he headlined Tribu-te Show London. In November, he scooped British Hairdresser of the Year for the fourth time and now we see that he found time to create a beautiful new collection for Davines: Star Icon.
Taking inspiration from the the great divas of art, music and show business from the ’20’s to the ’80’s, the collection focuses on timeless charm and elegance. For a sneak preview of the looks and the inspiration behind each one scroll down… To see the collection in full, click here:
Inspired by Louise Brooks.
This linear, geometric bob with glimpses of blue tones is an extremely elegant, high-impact look. The styling is luminous, carried out with YOUR HAIR ASSISTANT BLOWDRY PRIMER, an indispensable volumising and anti-humidity product to create state-of-the-art styles with an invisible and natural effect.
Inspired by Marilyn Monroe
Soft and full waves frame the face for a truly “Hollywood-esque” look, with a contemporary touch of “urban gray”. Movement is enhanced by MORE INSIDE SHINE SPRAY, which gives the perfect glossy finish to styles and up-dos.
Inspired by Brigitte Bardot
A romantic and sultry look, a long cut with hair falling naturally, exalted by vibrant shades of warm blond. MORE INSIDE EXTRA STRONG HAIRSPRAY guarantees an extreme but flexible and humidity-resistant hold, creating a natural effect that is easily removed with a few strokes of a brush.
Inspired by Twiggy
A short, simple, feminine cut in a bold shade. Easy to wear and style at any time of day. The look was completed with medium-hold YOUR HAIR ASSISTANT PERFECTING HAIRSPRAY, the invisible-effect hairspray that adapts to hair, keeping its natural movement without stiffening it.
Inspired by Mia Farrow
Ultrashort cut in warm, captivating, high-impact shades for extreme elegance. In just a few words: simply adorable.The look was created with invisible-effect MORE INSIDE FORMING POMADE, which gives structure to short-medium hair styles. The memory-effect formula allows you to style and rework your look without weighing hair down.
Inspired by Blondie
A high-glamour look with a touch of Punk. The contrast between dark roots and lighter lengths gives depth and intensity. Professionally styled with YOUR HAIR ASSISTANT VOLUME CREATOR, the all-natural texturising and mattifying powder made from micronised coconut and bamboo powder. It is applied using the specifically designed brush to the roots to create volume, and to the lengths and tips to obtain texture.
News added 09/09/16: Catch Angelo Seminara at the Tribu-te Show in Paris on the 11th September 2016 or in London on the 16th October 2016. COME ON PEOPLE. Possibly the greatest working hairdresser of our time with session styling, colouring and cutting, Angelo is a triple threat as they say in the USA. We just know him to be gifted, talented, inspirational and entertaining – means the same thing huh?! This is one show you will not want to miss…
News added 08/07/16: Angelo Seminara, Artistic Director at Davines, reveals his three key styling trends for Autumn/Winter 2016:
Fringes are going to be a huge trend for A/W16, but the way that fringes will be worn will be different to seasons past. This season, it’s all about wearing your fringe in a slightly alternative way. At Mary Katrantzou’s A/W16 show, models wore curtain fringes, slicked down, while at Isabel Marant, the look was a more flattering nonchalant side fringe. Fringes look particularly beautiful when they aren’t poker straight – take inspiration from Stella McCartney’s AW16 show and allow natural waves to show in your side fringe.
Next season, hair will be so shiny it will appear wet. Hair that had a glassy, wet-looking shine, dominated the catwalk at so many of the A/W16 shows. Valentino’s models wore hair slicked back and pulled in to a ballerina bun, while at Saint Laurent, hair appeared slick, polished and silken. To recreate this look, mix together wet-look gels with hair oil or serum, to create a cocktail of products that will add high shine, as well as hold. Use Davines More Inside This Is A Medium Hold Modelling Gel, for a full-bodied wet look, or the new Davines More Inside This Is A Shine Wax, for a shiny, polished finish.
A/W16 is a season of contrast; on the one hand, super-neat, chic styles will be very popular, but there will also be a huge rise in unkempt, dishevelled looks. While this new, slightly messy-looking style should appear natural, there should be an element of styling involved in recreating this look. Using a medium-strong hold mousse, such as Davines More Inside This Is A Volume Boosting Mousse, on damp hair, helps to give the hair guts and hold. Messy up-dos and just-rolled-out-of-bed styles also require an additional volumising product, such as Davines Your Hair Assistant Volume Creator. Adding accessories, such as the antique-looking jewelled hair brooches worn at McQueen, helps to dress up this look.
News added 01/07/16: ANGELO SEMINARA is joining the prestige line up for the Tribu-te show in both London and Paris this year. Wow! An opportunity to see Angelo live on stage is never to be missed, and to catch him on stage with several other high-calibre hairdressers makes the moment more special. While fans of Davines will have seen this master at work on stage in Los Angeles earlier this year, (check our Davines page for all the pictures) to have him on the Tribu-te show broadens the scope and gives all comers a hot ticket!
Choose between Sunday 11 September at La Cigale theatre in Paris, and Sunday 16 October at the Novello Theatre in London. Hover and click over your choice of date to get your tickets first. COME ON PEOPLE. Possibly the greatest working hairdresser of our time with session styling, colouring and cutting, Angelo is a triple threat as they say in the USA. We just know him to be gifted, talented, inspirational and entertaining – means the same thing huh?!
News added 03/06/16: The Iconic collection is the latest collaboration between Angelo Seminara and Edoardo Paludo. Drawing inspiration from beauty, the collection of four stunning looks each showcase unique shades from the newly launched colour conditioning system Mask with Vibrachrom™ colour families: intense chocolate, vibrant red and warm and cool blonde. The collection is harmonious and evocative, revealing the timeless, hidden beauty inside every woman.
“The unique tones within the collection were created using Davines’ new colour conditioning system, Mask with Vibrachrom™. Hair was styled using More Inside, the styling line comprising 19 products that I developed in collaboration with Davines. Each product is designed so it doesn’t weigh the hair down, leaving locks modern, shiny and beautiful.”
Davines Artistic Director: Angelo Seminara. Davines International Creative Colour Ambassador: Edoardo Paludo. Photographer: Jenny Hands. Make-up: Laura Dominique. Stylist: Nicco Torelli
News added 21/04/16: We caught up with the man himself, Angelo Seminara, recently to ask him a few quick questions about his experience at Davines’ World Wide Hair Tour #WWHT in LA earlier this year. Angelo’s show was truly spell-binding and it’s fascinating to have a glimpse into how he prepares for such a showcase.
1. What was your highlight of the 2-day event?
The highlight was launching my new product line, Your Hair Assistant, which is one of the most exciting things I’ve done so far in my career. It is something I never thought I would do, but working with an amazing company such as Davines, it convinced me that I should do it. LA was a perfect location to launch the line in US.
2. How did it feel to be able to share your new #YourHairAssistant range with the Davines community?
It can feel a bit like submerging your head under water. I felt incredible to be able to do this, but in the same time there was much work behind launching a product line. I had never imagined I would do something like this. I was very happy to see that the products were received very well and there is a lot of interest in the line. The feedback is fantastic and people are excited to try out the products which is excellent.
3. How did you prepare for the show and where did your ideas come from?
The location of this year’s WWHT was an amazing historical building in DTLA. It is an impressive space and it was an incredible experience for me and for the other artists who I shared the stage with. I was on stage on both days of WWHT and prepared 2 shows, each one different.
• The first day of the show was very conceptual, almost like a fashion installation, following a sequence of different moments. The show started with a special launch on stage of the YHA line combined with live moments with the actual model from the YHA videos. We continued the show with a very dream like quality and we had a girl on stage playing the piano. She falls asleep and is dreaming about these ghost like, anonymous girls. We projected directly on the hair of the models different colours, which we picked up from the Davines colours colour chart, using a special projecting technique similar to video mapping. One of my favourite sections of the show was the Transformation section. The inspiration came from women, their power to transform, lifting themselves from a bad situation and rising on top and also the power of transformation that a good haircut and colour can have upon a person. We as hairdressers can make a person feel very good or very bad, depending on the quality of our work. We worked together with a very talented fashion designer to create a special outfit for this moment, a dress which transforms into something elegant and refined, trying to recreate one of the amazing dresses of Husein Chalain. We ended the show with my favourite moment in the entire show, the Manga section, where we had two dancing models jumping on the trampoline.
• The second day was an editorial show. We’ve worked with an amazing fashion designer from Australia, Alistair Trung, for the wardrobe. His clothes are really amazing. I always try to work with cool, young fashion designers for my shows. I also had the pleasure to have on stage a band from NY, called City of the Sun too. They are an amazing talent and I always try to promote young talents like them that work hard and have passion for what they do if I can. They will be soon very big so keep your eyes on them! I first saw them playing on the street in New Orleans, loved their music and invited them to be part of my show in LA. It was an great experience to have live music on stage.
4. What was your favourite look of the show?
My favourite moment in the show was the Manga section, where the models are jumping on the trampoline. The reason is that the models have a very modern look, they look like Harajuku girls in Tokyo, very playful. The hair we created on stage for this moment was very architectural, using a combination of foam like textile creating “Scooby Doos” multicoloured ropes, combined with the models own hair.
News added 10/03/16: He’s got an incredibly creative eye, and so we asked Angelo Seminara to allow us see what he does and let us in on his inspiration. Using a snapshot of images from his Instagram account we can see his fascination with texture, movement and colour tone. Profoundly influenced by nature, Angelo uses these elements in almost all of his collections. These images prove that inspiration really is all around.
News added 14/012/12: Winner of numerous awards including British Hairdresser of the Year 2012, and AIPP Grand Trophy 2011/12, we believe Angelo Seminara is one of the most gifted artists of our time. Having worked alongside Trevor Sorbie as his International Creative Director for many years, in 2011 Angelo took up the role of Art Director for Davines. In 2012 he opened L’Attico, a new studio in West London where he works and teaches; a cool space acting as a cocoon of both calmness and serenity as well as the ideal workshop where he nurtures ideas. Angelo is a respected session stylist (working many of the most prestigious designer shows) on the international catwalk circuit, with celebrity clients too; wherever he is, he undertakes his role and safeguards his reputation as truly creative soul very seriously. We marvel at his genius, admire his vision, and generally adore the work of this massively talented man.
Hair: Artistic Director for Davines, Angelo Seminara. Colour: International Creative Colour Ambassador for Davines, Edoardo Paludo. Photographer: Andrew O’Toole. Make-up: Laura Dominique. Stylist: Chloe Kerman.
Hair: L’Attico Artistic Team headed by Angelo Seminara for Davines Photographer: Andrew O’Toole Make up: Clare Read Products: Davines Stylist: Letizia Dare
Hair: Angelo Seminara. Make up: Laura Dominique. Photography: Andrew O’Toole. Styling: Chloe Kerman. Products: Davines. Colour Concept: Angelo Seminara assisted by Edoardo Paludo.
Hair: Davines Artistic Director Angelo Seminara & Davines International Creative Colour Ambassador, Edoardo Paludo. Photographer: Andrew O’Toole. Make Up: Laura Dominique. Stylist: Ozzy Shah.
Hair: Davines Artistic Director, Angelo Seminara. Colour: Davines International Creative Colour Ambassador, Edoardo Paludo. Photographer: Andrew O’Toole . Make-up: Akgun Manisall. Stylist: Johanna Schlenkza.
Hair: Angelo Seminara, artistic director at Davines. Colour: Edoardo Paludo, international creative colour ambassador, Davines. Photographer: Andrew O’Toole. Make-up: Mel Arter @CLM. Stylist: Niccolo Torelli. Nails: Mike Pockock @ CLM.
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