Kerasilk is relaunching with 100% vegan, more sustainable formulas that promise to rejuvenate your clients hair. The brand aims to pioneer silk haircare and repair…intriguing.
Kerasilk tells us its unique treatments rejuvenate damaged, lifeless hair, to make it strong and irresistibly soft. The brand says it has pioneered the application of silk protein in haircare and repair since its debut in 1984. Today the brand has created Biomimetic Silk as a sustainable alternative.
In relaunching Kerasilk, the intention is to build on a high-performance heritage to meet current priorities and needs. This includes pursuing more sustainable alternatives to traditional ingredients, packaging, and manufacturing techniques.
Kerasilk products are:
- 100% vegan
- Certified climate-neutral
- Free from microplastics and UV filters
- Kerasilk Essentials are silicone-free
- Shampoos are sulphate-free
A new era for Kerasilk
A new era for Kerasilk brings new packaging, formulas, and technology. In the future, the brand will prioritise a sustainable ethos and climate-neutral production. The products are now 100% vegan, so clients can be sure they are respecting the environment.
Kerasilk pays tribute to its brand heritage through this restage by launching its new Silk+ Technology, with Biomimetic Silk. The technology is a vegan, sustainable alternative to traditional animal-derived silk. Kerasilk says Biomimetic Silk mimics the composition and benefits of the original silk…intriguing. The products aim to replenish lost amino acids, strengthening the hair structure. Production of Biomimetic Silk needs less water and energy than traditional silk. The brand promises your clients will have more resilient, elastic, shiny and soft hair; sounds good!
Kerasilk created a fragrance reminiscent of a spa day in collaboration with French perfumers. It offers notes of bergamot, white jasmine and amber. Perfect for clients who want a relaxing start to their self-care routine.
Martin Crean, owner of Mode salon, says: “New Kerasilk is a beautiful new range – from its packaging to the product formulations and ingredients through to the luxurious hair results. With intermixable products that are simple to use, as well as being carbon neutral and vegan, KERASILK is the perfect, premium addition to our salon, offering our clients a luxury brand that delivers the luxurious results they are looking for both from their salon treatments to their home haircare.”
Want to know more about the Kerasilk product families? Click here
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