Høtel is a collection by Frazer Wallace which explores the current obsession with individuality and personalisation. You will have already noticed that clients are requesting bespoke salon services and tailored styles to suit their needs and personalities. No more generalisation! Everything needs to be unique and personal. So, Frazer explores the idea that commercial hair is dying…do you agree?
Frazer says: “The theme of Høtel is the rise of individualism and the death of commercial hair. The concept of commercial hair will no longer be relevant in 2023. Hair artists are creating bespoke looks for every client. The outcome of each salon service is varied and directional, allowing your clients to use hair as a medium to express themselves.”
Hair: Frazer Wallace • Photography: Philip Wallace • MUA: Looks by Poppy
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