Ghd have partnerered with iconic British fashion designer – Victoria Beckham – to create TEXTURED TRESSES. The trend was unveiled earlier this week at the Victoria Beckham SS22 digital LFW show and is created using the new ghd Unplugged styler.
Catch the show and BTS footage below…
We can certainly see that another year of restrictions has in no way held back the creative minds of the backstage team. Ghd, session stylist Cyndia Harvey and her team worked, masked-up, and created a hair look that is sure to set your hands reaching for the ghd bodyguard heat protect spray and the NEW ground-breaking ghd unplugged styler.
“The TEXTURED TRESSES hair look this season was inspired by individuality and uniqueness. I like the idea of an array of different styles and structures with effortless shaping; hair that looks like it’s been slept in a bit, with a bend in it as well. Plus, with the ghd unplugged styler capturing the ultimate on-the-go styling, I love how this look can be achieved anywhere, anytime.
Working with ghd backstage, using the ghd bodyguard heat protect spray and the ghd unplugged styler allowed Cyndia and her team to create the look I wanted. We were able to celebrate a wide variety of hair types and textures, and there was no way we could have achieved the final vision without Cyndia Harvey and ghd’’ says Victoria Beckham.
How to get TEXTURED TRESSES
1. Prep
“To achieve the look today we started out prepping the hair with ghd body goals, it gives the look a bit of grit. I also use ghd bodyguard heat protect spray (RRP £18) to create the perfect protection to ensure the hair doesn’t get damaged.”
2. Dry
“I blow dry that in with the ghd Helios professional hairdryer to dry the styling products into the hair and give the hair a shiny finish overall.”
3. Style
“I used the ghd unplugged, which is such a versatile tool, to add a waved motion in the hair and give it a little bit of texture, yet still with a healthy shine all while in keeping with the individual nature of the hair strands. I didn’t use the styler to smooth the hair, but instead to give it a little bit of a bend and shape and to promote natural movement.’’
“To finish I add the ghd shiny ever after spray which gives the natural oils in the hair the extra umph it needs to glow. Normally, you might want to use the shiny ever after to enhance what’s already there, but what I have found is it also gives a good day after the night before look, which is a bit worn in, cooler and a bit surfer-y, and I reallyenjoy that.”
For more good hair news from ghd, click HERE.
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