Ghd are giving us some real summer vibes. The latest collection is all about Gen Z and their spirit of individuality, optimism and connectivity. The first generation of true digital natives are hyper content focussed, so this collection is packed full of scroll-stopping detailing and trending techniques that have both social and salon appeal.
The collection features eight looks, built on techniques that will get clients talking both on the salon floor and when captured for social media. Crafted using the new limited-edition pastel coloured collection, plus the new ghd curve pencil curler for enhanced texture, it’s an optimistic styling moment that’s guaranteed to make you smile. As salons work to attract a younger audience both as clients and on the team, this series of fresh, fun, festival- ready looks is guaranteed to speak to them.
“We wanted to create hair that speaks to the next generation of ghd customers, while using techniques that have universal appeal,” says Amy Sontae, ghd global education creative manager. “These styles were made to be showcased on social media; the pastel tones, embellished details and Y2K inspirations all have a gen Z feel but are built around techniques and tools that everyone will love.”
Hair: James Earnshaw • Photography: Philip Blythman • Creative: Amy Sontae • Styling: Charly Suggett • Makeup: Meg Lindow • Nails: Karen Louise
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