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Meet Scalp Vitality

JOICO have been redefining healthy hair since forever… Each and every product is created to help return hair to its strongest, shiniest, healthiest-looking state (even after one use). It was only a matter of time until they developed a powerful scalp range.

Discover the NEW JOICO® Scalp Vitality™ – inspired by the skinification trend in haircare. This routine features clinically tested formulas that preserve the scalp barrier’s delicate balance, ensuring optimal scalp and hair health. 

How it works

The secret to scalp health is a balanced microbiome – which acts as the scalp’s first line of defense. A microbiome consists of microorganisms that act as a protective barrier, shielding it from environmental aggressors like pollutants and irritants thus keeping the 

scalp healthy and balanced. A disrupted barrier can result in unfavorable scalp conditions such as dryness, flaking, oiliness, itching, and irritation, all of which can impact hair growth. 

The line-up

JOICO Scalp Vitality Refreshing Shampoo 

Leaves your scalp feeling replenished and calm as it cleanses the scalp gently – yet thoroughly – with a rich lather and a cool refreshing sensation. 

How to use it? Massage into wet hair and scalp. Rinse well. Follow with your favorite JOICO conditioner or masque on mid-lengths to ends. 

JOICO Scalp Vitality Exfoliating Foaming Scrub 

If a deeper cleanse is necessary, the Exfoliating Foaming Scrub is the product to go for. Like skincare that does a double-cleanse, this dual-action exfoliant turns into a luscious foam to gently exfoliate the scalp while leaving hair beautifully clean and feeling fresh & soothed. 

How to use it? Apply directly on scalp and gradually add water to lather. Massage scalp and spread to hair lengths as needed. Rinse thoroughly. Follow with your favorite JOICO conditioner or masque on mid-lengths and ends. 

JOICO Scalp Vitality Replenishing Essence 

Itching for a solution to that dry, tight scalp? The Replenishing Scalp Essence delivers that divinely soothing “ahh” sensation. This microbiome-friendly formula goes right to the roots to hydrate and nourish the scalp; leaving your scalp feeling calm, replenished, and blissfully comfortable. 

How to use it? Apply directly onto scalp and massage. You may use when hair is damp or dry. 

Why you’ll love it…

• Hydrates and nourishes the roots to rebalance dry scalp* 

• Leaves scalp feeling clean, replenished and soothed 

• Reduces scalp itchiness and leave scalp feeling calm* 

*When using Scalp Vitality Replenishing Essence 

What’s inside?

Stinging Nettle 

This wild plant is known as a good source of vitamins, widely used in skin care & scalp-care products. 

SmartRelease™ Technology 

One-of-a-kind liposome delivery system packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling. 

For more JOICO news, click HERE.

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Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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