With warmer days, comes warmer tones. It’s true, when seasons shift so does the mood for hair colour. With JOICO Glow Warm, warm tones take centre stage, reimagined as modern, wearable, and completely personalised.
Designed to enhance every shade, from soft strawberry blondes and glowing coppers to rich, dimensional brunettes, this collection empowers stylists to create colour that feels alive with movement, shine, and natural luminosity. The result is hair that doesn’t just look good, but captures light, enhances features, and reflects a fresh, seasonal energy.
Warmth is no longer one-dimensional. Whether it’s a subtle glow or a bold statement, JOICO Glow Warm offers the versatility to tailor every tone with precision, creativity, and confidence.
Warm Blonde Tones
Bona Jorg, JOICO Creative Color Ambassador & Blonde Life Ambassador
“Warm blondes are a stylist’s playground, offering endless opportunities to add depth, radiance, and subtle contrast. Shades like honey blonde, golden blonde, and peach blonde can instantly lift a look, giving hair a luminous, sun-kissed quality that catches the light beautifully.
It’s not just about brightness; it’s about enhancing the client’s natural features. Warm tones can intensify green eyes or make blue eyes pop, while adding richness to the hair without overwhelming the skin tone. Blonde shades like champagne or vanilla buttercream are perfect for softening cooler undertones, while warmer options like honey or peach bring vitality and warmth to neutral skin tones.
What’s exciting about working with warm blondes is the versatility: subtle warmth can be layered for a natural sun-kissed finish, or combined with highlights and balayage for multidimensional, editorial-ready colour. Every strand has the potential to glow, creating hair that’s radiant, wearable, and full of natural flow, the perfect canvas for spring and summer styles.”
Red Tones
Bona Jorg, JOICO Creative Color Ambassador & Blonde Life Ambassador
“There’s something magnetic about red tones; they give hair depth, vibrancy, and a natural glow. Strawberry, copper, and auburn tones reflect light beautifully, adding dimension and richness.
Choosing the right red tone is all about personalising warmth. For warm undertones, shades like copper and strawberry create contrast and brightness that feel natural and look radiant. Neutral skin tones can carry richer terracotta and auburn shades, adding depth without overwhelming the complexion. Even cooler undertones benefit from a controlled pop of warmth; strawberry and red velvet enhance vibrancy while keeping the look balanced.
Warm reds also complement eye colour beautifully: layered strawberry or copper highlights make green and hazel eyes pop, while deeper auburns bring out the depth in blue eyes. Clients immediately notice the difference and how flattering these warm tones are on their skin.”
Warm Brunette Tones
Valentina Malta, JOICO ICE Member, and Next Gen Member
“Working with warm brunette tones is where you really get to play with depth and dimension. Shades like caramel, chocolate, hazelnut, deep mocha, or sun-kissed brunette give hair richness that feels natural but catches the light in just the right way. It’s amazing how a touch of warmth can make hair look and feel instantly revitalised.
When selecting a shade, I always consider the client’s skin and eye colour. For warmer undertones, caramel brings a gentle lift and soft glow. For cooler undertones, chocolate, hazelnut, or deep mocha add richness and dimension without tipping into brassy tones. It’s all about balance; the warmth enhances, rather than overwhelms.
Warm tones are also perfect for refreshing dull or faded colour. They restore softness, shine, and a healthy bounce, whether layered subtly or used in more prominent highlights for extra dimension. The effect is hair that feels nourished, looks luminous, and moves naturally. Clients notice the results instantly: the colour feels tailored, flattering, and effortlessly vibrant.”
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