JOICO is getting us firmly into the gifting mood with Dreamscapes, a new campaign transforming some of the brand’s best-loved haircare ranges into colourful, dreamlike worlds.
Created for the end-of-year gifting season, JOICO Dreamscapes brings beauty, creativity and a little imagination to salon retail, with each regimen becoming its own luxuriously packaged ‘dream world’.
A little festive JOI
The campaign will live both digitally and in salons, with animations transporting clients into the world of each product range, alongside social storytelling and shareable content designed to build interest before clients even reach the salon.
And there are plenty of gifting options to choose from. The JOICO Year End Gift Sets span 11 of the brand’s regimens, including Defy Damage, Blonde Life, K-Pak, Moisture Recovery, JoiFULL, HydraSplash, Colorful, YouthLock and Scalp Vitality.
So whether your client needs damage repair, hydration, brighter blondes, colour protection, volume or a little scalp TLC, there’s a Dreamscape to match.
Bruno Marc Giamattei, JOICO EMEA Senior Creative Director, says: “JOICO Dreamscapes is the perfect retail gift for clients to indulge themselves or a loved one. Bring your client’s hair a little festive joi by hand-picking products that are bespoke to their hair type.”
He also encourages salons to position the Year End Gift Sets as stocking fillers – giving hairdressers another opportunity to talk retail and personalised haircare recommendations during the busy festive period.
For more JOICO news, click HERE.
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