An important part of a brand’s support for clients is education and the Joico Color Excellence Course is a fabulous example. Launched in the UK last year, the second edition for 2024 students has just wrapped with a graduation ceremony for all. Hosted at Lacey’s Hair & Beauty in Theale, the class of ’24 were brimming with enthusiasm for their year of study and what it means. They talked with Nicky Pope, and editor at Respect For Hair about their experience… while toasting their success at their ‘leaving do’.
Hats off to Joico Color Excellence
First, we offer congratulations to all the graduates:
- Claire Trubshaw
- Minaxi Bhanderi
- Caitlin Bolt
- Sarah Oakley
- Olivia Bundy
- Adam Stocker
- Sacha Webb
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Students have spent one day each month at the Lacey’s premises completing their five modules. Over the year they have covered a range of skills (scroll down for details), they told Nicky Pope how working with the entire Joico colour portfolio both added to their skills and understanding as well as refreshing what they thought they knew. Although at times intense, the group each reiterated how exciting and accessible their study classes had been. And importantly, they have now formed a close network of friends to go forward.
Graduation day
The ceremony opened with a welcome from Malcolm Lacey himself, then we met each graduate on stage for a final presentation of live models. Each had created a mood board during the day and then translated their inspiration onto a live colour model. The looks were impressive.
The course is suitable for students at any level as there is plenty of scope for 1-1 time with educators. Indeed, Lacey’s educators on the Color Excellence course are Anna Beharrylal and Odette Joyles. They clearly have the confidence of their students who talked about how practical, friendly and useful the education has been.
To add to the celebratory mood, three graduates from 2023 returned to say hello. Just as this year’s cohort, they were effusive in talking about how the Joico Color Excellence course has fired up their colour work and helped build business.
All about Color Excellence
The outline of the Joico Color Excellence Cours is this: Here is an elite, intensive programme which is a full-blown experience to deepen your fundamental knowledge about hair, and also push your boundaries and challenge you to achieve dazzling colour results! See this as your springboard to further establish your reputation as a colour authority and increase sales. Here’s what the programme entails.
Who can join:
- JOICO hairdressers/colorists who want to colour with confidence and reach the next level
- JOICO salons that want to be the go-to colour salon in their region and increase their market
- JOICO salon owners who want to invest in and upskill their hairdressers/colourists
- Ambitious hairdressers/ colourists who want to be a part of a group of like-minded experts
Content of the course: There are 5 different modules, the students visit Lacey’s once a month with module 4 being two-days on-site with JOICO EMEA ambassador and Marc Antoni colour expert: Dan Spiller . Here’s a sneak peek of what you can expect…
- JOICO Color Excellence Module 1: the Foundation – introduction to JOICOLOR
- JOICO Color Excellence Module 2: Mastering the JOICOLOR Pillars
- JOICO Color Excellence Module 3: Beyond the boundaries – confident corrections
- JOICO Color Excellence Module 4: The foundation for creative Color creations with Dan Spiller
- JOICO Color Excellence Module 5: Graduation Day!
And it doesn’t stop here: Once you have graduated, there will be additional follow-up programmes to access. This is your opportunity to get insider access, be in the know and get brilliant tips & tricks.
Interested? Get in touch!
For more Lacey’s news click here
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