At Authentic Beauty Concept, the compulsive consumerism of Black Friday goes against everything the brand believes in. That’s why, this Friday 26th November, they are joining the Green Friday movement! Customers will be rewarded with an incentive that’s more in keeping with with Authentic Beauty Concept values.
Gifting trees
This year ‘Green is the New Black’, so for every purchase of Authentic Beauty Concept special Christmas gift set bundles, the brand will plant a tree in the ABC company forest, Treedom. More sets equal more trees and every salon that participates will receive a certificate and unique code which allows them to track the tree’s location and growth online.
ABC will also include a social media package with assets to help you share your support of Green Friday with your clients and a gorgeous Authentic Beauty Concept tote bag.
Gifting green
The new ABC gift sets are the perfect gift idea for the festive season; each cotton zip bag contains a choice of Glow, Hydrate or Replenish Shampoo + Conditioner, plus Hand & Hair Cream Light. Purchase any mix of six and they’ll plant one Treedom Cacao tree in the ABC forest.
Order your Christmas gifting this Green Friday AND play your part in protecting our planet.
For more news from Henkel, click HERE.
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