Introducing CURLS LIKE US- a new joi-ful wave of styling products by JOICO, which is designed to bring back the JOI to styling your curls. With every twist and twirl, the range is set to nourish and your hair’s unique shape, pattern, and texture. May the days or struggling to manage you curls be well and truly behind you..
The CURLS LIKE US range includes: Curls Like Us Smooth & Bounce Curl Hydrating Foam, Curls Like Us Define & Seal Curl Defining Gelée and Curls Like Us Hydrate & Define Curl Crème Styler. This curl-enhancing trio will help you embrace your curls, not just style them – leaving you frizz-free and fabulous!
The Magic
The CURLS LIKE US range is formulated with Algae Oil, Moringa Seed Oil and Vegan Protein, three essential elements to achieving the curls of your dreams! Algae Oil adds moisture back into your curls, whilst Moringa Seed Oil helps to stimulate hair growth and
strengthens the hair and scalp, and Vegan Protein helps to repair the hair, mimicking the protein found in naturally healthy hair.
CURLS LIKE US helps to define curls and reduce frizz, whilst helping to promote healthy-looking curls and leaving your curls feeling soft and hydrated. CURLS LIKE US is your new best friend.
Bruno Marc Giamattei, Creative Director JOICO EMEA and Creative Director Marc Antoni Art Team said: “Whilst containing nourishing ingredients, this range will not weigh your curls down. It adds definition and dimension to lacklustre curls. CURLS LIKE US is a staple for curly hair – this collection will give your curls the TLC you need.”
Curls Like Us: The Range
CURLS LIKE US Smooth & Bounce Curl Hydrating Foam
helps your curls spring back into action by enhancing your curl pattern and locking out humidity for 72 hours*. This light-weight formula is best used on wet hair. Apply a generous amount throughout the mid-lengths to ends, allowing the hair to air-dry or alternatively use a diffuser.
Benefits:
- Leaves your hair feeling hydrated and looking bouncy.
- Reduces frizz and locks out humidity for 72 hours*.
- Provides lightweight hold.
- Enchances curl pattern.
*vs. untreated hair at high-humidity conditions
CURLS LIKE US Hydrate & Define Curl Crème Styler
boosts your curls definition and dimension, whilst leaving the curls feeling hydrated and looking healthy. This styler is best used on wet hair. To achieve bouncy and smooth clumps, separate your hair into sections. Once the section has been detangled, apply the product at the root and slowly pull through the hair to encourage the natural curl pattern to form.
Benefits:
- Leaves curls feeling hydrated and looking healthy.
- Strengthens* hair and reduces breakage by 88.77%*.
- Shields from thermal damage up to 232°C.
- Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down.
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
CURLS LIKE US Define & Seal Curl Defining Gelée
improves curl definition and creates a cast around each individual strand to replenish moisture in thirsty curls. Apply the product to wet hair and allow the hair to airdry naturally or alternatively use a diffuser. Once the hair is dry, scrunch the curls to break the cast and allow the natural curl pattern to form.
Benefits:
- Reduces frizz and locks out humidity for 72 hours*
- Seals in moisture
- Buildable medium hold won’t weigh down curls
- Improves definition of your curls
- Heat protection up to 232°C
*vs. untreated hair at high-humidity conditions
For more information on the colour world of JOICO, click HERE.
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