JOICO has expanded its LumiShine Demi-Permanent Liquid Color range with two new tonal families: Mocha (M) and Ash Gold (AG).
Designed to create depth, dimension and high-shine results, the seven new shades are aimed at colourists looking for versatile options that work across brunette, blonde and bronde services.
Mocha
The Mocha family introduces four shades inspired by coffee and chocolate tones, from mocha mousse to caramel mocha and mocha latte. The result is a rich, sophisticated brunette palette designed to add warmth and dimension without feeling overly seasonal.
Ash Gold
Meanwhile, Ash Gold combines a cooler primary tone with a warm reflection, creating three blendable shades that can be used to add subtle dimension to blondes and brondes. JOICO also positions the range as a useful option for clients transitioning between blonde and brunette throughout the year.
All you need to know
According to JOICO, the LumiShine Demi-Permanent Liquid Color formula offers:
- Up to 2x the shine
- 100% replenished and restrengthened hair
- A pH-balanced formula for optimal colour results
- A drip-free viscosity for bottle application
- Toning, correcting, glossing, glazing, refreshing and grey blending
- An ammonia-free formula
Dan Spiller, JOICO EMEA Color Ambassador, says: “The new JOICO LumiShine Demi-Permanent Liquid Color series in Mocha and Ash Gold offers a versatile colour palette, which can be customised to create looks for any skin tone, helping you to achieve gorgeous ultra-dimensional looks for all hair colours.”
For more JOICO news, click HERE.
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