How often do you think ‘if only I could start with better hair?’. Imagine a client walks into your salon looking for a colour transformation. You flow with ideas, they trust your vision, but there’s one problem – their hair is incredibly damaged. As stylists, we all know that you can’t paint an unhealthy canvas. Not only does damaged hair cost you time and products, but it also costs you your vision. Porous hair which refuses to hold colour, the lack of elasticity after being stretched by too many lightening services, or dull, dehydrated curls – we’ve all been there! With any colour service, maintaining vibrancy, shine and longevity of the colour goes hand-in-hand with hair health. A healthier canvas gives you better results, more control, and fewer surprises!
JOICO K-Pak 4 Step Hair Repair System
JOICO K-Pak 4 Step Hair Repair System is the perfect foundation to undo severely damaged hair. In only four steps, this backbar treatment reconstructs, rebuilds, and protects damaged hair for breathtakingly healthier-looking locks. Start by clarifying and cleansing the hair with the JOICO K-Pak Clarifying Shampoo to remove chlorine, minerals & product build-up. The next steps are where the magic happens – apply JOICO K-Pak Cuticle Sealer to smooth the cuticle, rinse and then follow-up with the K-Pak Deep-Penetrating Reconstructor to repair any damage. Finally, JOICO Intense Hydrator quenches thirsty tresses. The result? Healthier-looking hair every time.
An in-salon treatment that compliments your artistry and increases your professionalism, JOICO K-Pak 4 Step Hair Repair System enhances the performance of all colour services. Valentina Malta, JOICO ICE Member & Next Gen Member said, “Nothing looks better than shiny hair that is beaming with health. To maintain that just walked out of the salon feel, I always pair my colour services with the JOICO K-Pak Hair Repair System.”
Gill Berry, Senior Creative Artist JOICO EMEA Team Member adds: “30 years later and I have still never found a treatment that even comes close! In one application, JOICO K-Pak 4 Step Hair Repair Treatment instantly transforms the hair – the technology behind the Quadramine® Complex and SmartRelease Technology gives you unparalleled results.”
For more JOICO news, click HERE.
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