As temperatures rise and holiday season gets underway, most clients know the importance of protecting their skin from the sun. But how many are thinking about protecting their hair colour?
From UV exposure and chlorine to salt water and dehydration, summer can take a serious toll on colour-treated hair, leaving shades faded, dull and lacking shine. To help salons keep their clients’ colour looking fresh all season long, JOICO’s colour experts share their top tips for maintaining vibrant, healthy-looking hair throughout the summer months.
Don’t Forget UV Protection
SPF is a daily essential for skin, but many clients overlook the impact that UV rays can have on their hair. Prolonged sun exposure can weaken the hair’s protective barrier, contributing to colour fade, dryness and breakage.
Valentina Malta, JOICO ICE Member and Next Gen Member, explains:
“Naturally, we all spend more time outdoors in the summer, so protecting your hair is essential. JOICO’s Luster Lock Multi-Perfector Daily Shine & Protect Spray doubles as both a heat and UV protectant, making it ideal for colour-treated hair.”
Encourage clients to minimise sun exposure during the hottest parts of the day where possible and consider wearing a hat or cap for additional protection. While sunshine may boost vitamin D levels, it can quickly diminish the vibrancy of freshly coloured hair.
Pool and Sea Water: A Colourist’s Summer Challenge
Whether clients are poolside or heading to the beach, water exposure presents another challenge for colour longevity.
For blondes in particular, chlorine and metals commonly found in swimming pools can lead to unwanted green or dull tones.
Bona Jörg, JOICO Creative Color Artist EMEA and Blonde Life Ambassador for Europe, advises:
“I recommend tying the hair up wherever possible and rinsing immediately after swimming, especially if you’ve recently had your colour refreshed.”
Sea water can also impact hair condition by drawing moisture from the hair fibre.
“If clients swim in the sea, I always recommend rinsing the hair with fresh water as soon as possible and following up with a nourishing treatment mask to restore moisture and maintain shine,” says Bona.
Products such as JOICO Defy Damage Detox can help remove hard water residue, chlorine and product build-up while restoring softness and manageability.
Hydration Is Key
We often remind clients to stay hydrated during warmer weather, but hydration is just as important for their hair.
Sun exposure can cause the cuticle to lift, allowing moisture to escape and leaving colour looking flat, dry and lacklustre. Healthy, hydrated hair not only feels better but also retains colour more effectively.
Bona recommends professional treatments before and after holidays to help strengthen and replenish the hair.
“The JOICO K-Pak 4-Step Hair Repair System is ideal for restoring lost proteins, strengthening the hair structure and replenishing moisture. Healthy hair holds colour better, resulting in greater shine, vibrancy and longevity.”
The Salon Opportunity
Summer colour care presents an ideal opportunity for salons to educate clients on protecting their investment. Recommending the right products and treatments before they head off on holiday can help prevent colour fade, improve hair condition and strengthen client loyalty.
After all, vibrant colour doesn’t stop when clients leave the salon…
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