‘Voltage’ is a high-impact exploration of energy, contrast, and modern identity. The collection channels the charge of contemporary youth culture where colour becomes attitude, texture becomes rebellion and hair transforms into self-expression.
Dan Spiller is a ‘go-getter’ – his mantra is “make sure whatever you do, do it with passion”, an ethos which he has continually echoed throughout his career. Having joined the Marc Antoni group at the age of 16, Dan established himself as one to watch early on his career, being award ‘Newcomer of the Year’ at the 2010 British Hairdressing Awards. In 2022, Dan’s elite colour work was recognised with the prestigious title of ‘British Colour Technician of the Year’. Talented in colouring, cutting, and styling, Dan has spent the last 24 years honing his craft, transforming into one of the industry’s top colourists and educators. Dan is a JOICO EMEA Ambassador, Marc Antoni Colour Expert and Art Director at Marc Antoni’s Fleet Salon.

Fired Up
Dan says…
“With a beautiful natural base, I created a bold, dynamic, and graphic look inspired by the power of flames.”
The harmony between cut and color is brought to life through Dan’s strategic color placement and cutting techniques, creating a high-energy finish. A vibrant cocktail of red, orange, and yellow hues infuse with one another to accentuate the cut’s multi-dimensional appearance. The hair’s structural silhouette allows each color to shine individually, being styled in a sculpted chin-length bob to showcase the fluidity of the color.
To prep the hair, mist JOICO K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine and Protect Spray to enhance shine and color vibrancy. Blow dry after spraying JOICO Dream BlowOut Glass 72hr Frizz Fighter liberally for hair that’s soft, smooth, and beaming with shine. Blow dry with a paddle brush, adding slight bends through the lengths for extra movement and definition. To finish, apply JOICO Hair Shake Liquid-to-Powder Texturizing Finisher on mid-lengths and ends for buildable texture and movement.
Formula
- JOICO Color Intensity Semi – Permanent Pink (10g) + JOICO Color Intensity Semi – Permanent Yellow (50g).
- JOICO Color Intensity Semi – Permanent Red + JOICO Color Intensity Semi – Permanent Ruby Red.

Magnetic Muse
Dan says…
“I created this look to showcase a vibrant finish, resulting in a beautiful harmony of rich tones.”
For this look, Dan pairs an edgy, super choppy, blunt bob with a disconnected fringe. The asymmetrical, spiky texture and multi-dimensional silhouette makes the subtle pink and red hues pop against the magenta base. The choppy, disconnected layers flare outward, creating an angular, almost wind-swept finish. This adds extra depth and dimension to the look, making it an eye-catching, bold statement style.
With your fingers, create the spiky texture by moulding the disconnected layers outwards and achieve that ‘lived-in’ look. Spray JOICO Hair Shake Liquid-to-Powder Texturizing Finisher to create body and volume. Finish with JOICO Power Spray Fast-Dry Finishing Spray to hold the shape of the hair in place all day, no touch-ups needed.
Formula
- JOICO LumiShine Permanent Crème Color 5NRV + JOICO LumiShine Permanent Crème Color 5RRV + JOICO LumiShine Crème Developer 10 vol.
- JOICO LumiShine Permanent Crème Color 6RRV + JOICO LumiShine Crème Developer 20 vol.
- JOICO LumiShine Permanent Crème Color 4VV + JOICO LumiShine Permanent Crème Color 10NV + JOICO LumiShine Crème Developer 20 vol.
- JOICO LumiShine Permanent Crème Color 8RRV + JOICO LumiShine Permanent Crème Color 9NV + JOICO LumiShine Crème Developer 20 vol.
- JOICO Color Intensity Semi – Permanent Pink.

Electric Current
Dan says…
“This beautiful result showcases pastel tones that merge together with the fusion elegant cool tones. The application was a mottled coloring technique showing how different application patterns can result in soft results.”
This look is bursting with movement and texture, complimenting the fluidity of the colors that Dan has selected. The natural movement and long layered cut harmonise the pink and purple tones, adding depth and dimension to the look.
To prep the hair, liberally spray JOICO Dream BlowOut Glass 72 hr Frizz Fighter onto damp hair before blow-drying to achieve that glass-like shine, whilst protecting against heat damage up to 204°C. After styling, spray JOICO Hair Shake Liquid-to-Powder Texturizing Finisher onto dry hair for flexible hold and definition with instant lift, fullness, and texture. To finish, apply the JOICO Colorful Glow Beyond Anti-Fade Serum through the mid-lengths for added shine and definition.
Formula
- Base Colour: JOICO Blonde Life Coconut Oil Developer 20 vol.
- Toner: JOICO Blonde Life Demi – Permanent Gloss Liquid Toner 9V (50g) + JOICO LumiShine Permanent Crème Color 10BA (10g) with JOICO LumiShine Crème Developer 10 vol.
- Colour: JOICO Color Intensity Semi – Permanent Soft Pink; JOICO Color Intensity Semi – Permanent Light Purple; JOICO Color Intensity Semi – Permanent Rose.

Gemini Energy
Dan says…
“With striking features, this look allows for a powerful bold vision with a contrasting finish.”
With a clash of softness and edge, this look embodies a pastel punk vision. Dan uses the edgy nature of the buzzcut to accentuate the color’s bold vibrancy, giving the style avant-garde, editorial feel. A clean divide between pink and green hues has been painted onto a lighter base – an impactful technique which is felt more with the look’s approach to minimalism.
To prep the hair, start by washing the hair with JOICO K-Pak Color Therapy Color-Protecting Shampoo and Conditioner to boost elasticity and shine. Follow-up with the JOICO JoiGel Firm Styling Gel for extra definition and body without leaving hair stiff and crunchy. Lock in your look with the JOICO JoiMist Firm Protective Finishing Spray for buildable texture that doesn’t feel stiff or sticky.
Formula
- JOICO Color Intensity Semi – Permanent Yellow + JOICO Color Intensity Semi – Permanent Clear.
- JOICO Color Intensity Semi – Permanent Pink (60g) + JOICO Color Intensity Semi – Permanent Red (1g).
For more information on the colour world of JOICO, click HERE.
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