With Spring around the corner there’s a helluva lot to be excited about, but the dreaded frizz is not one of those things. Having said that – silver linings and all – it does make it the perfect time to encourage clients to book smoothing treatments to keep their hair strong and healthy.
Farewell frizz
With a 200% increase in searches for frizzy hair solutions, Brand Director and co-founder of The Hair Movement, Benjamin Shipman, says: “Smooth hair doesn’t mean straight hair; it means hair that is more manageable, stress and frizz-free.
“Frizzy hair is one of the main bugbears for clients and offering a smoothing service in the salon is a great way to give them something they need while boosting your bottom line.”
The Hair Movement’s Nice and Smooth in-salon treatment is an opportunity to bring clients back into the salon when they are stretching out their appointments. It adds something new to their menu and additional loyalty between normal appointments.
“A treatment such as Nice and Smooth is great for Level 2 apprentices to be offering, it means they can fund themselves, and the knowledge they need in sectioning patterns, and the relationship between heat and the hair,” explains Benjamin. “There’s no cutting or colouring involved so it’s the perfect additional service for younger team members to offer. From a business point of view, it plugs the hole and fills the financial gap.”
Famous five
Here’s Benjamin’s top five tips for up-selling to your clients…
1. Stress the long-term health benefits
Never refer to smoothing services as Brazilian blow-outs or Keratin treatments. Smoothing treatments target hair at the structural level, working on damaged bonds rather than just coating the hair. Stress to your clients that a smoothing treatment is an investment for their hair health and strength as well as having cosmetic benefits. Talk to clients about the pros of stronger, more resilient hair that’s easier to manage and style as we head into a new season.
2. Tailor your consultation to each client
The consultation is the perfect time to discover your client’s specific needs and desires. Maybe they are frustrated with frizz, brittleness, or excessive time spent on styling. Use this discussion to highlight how a smoothing treatment can specifically address their concerns.
3. Highlight time-efficiency and practicality
Today’s time-strapped clients might worry that a smoothing treatment will take up too much of their day. But smoothing treatments that are quick to apply don’t require an all-day appointment. For instance, Nice and Smooth only requires around one hour to apply and process – something that can be done in their lunchtime.
4. Emphasize consistency in results
Once you’ve sold a client on the benefits of a smoothing treatment, encourage them to make it a regular part of their hair regime. For example, scheduling a treatment about three weeks before their colour appointment can help them experience the benefits of smoother, more manageable hair that complements their colour service, resulting in colour longevity and shine.
5. Educate them on homecare
A smoothing treatment isn’t just about the in-salon service; for on-going results it’s important to educate clients on how to care for their hair at home. Discuss products and routines that can help them maintain smoothness, reduce damage, and keep frizz under control.
For more of the latest industry news click here
________________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating- whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
