Meet hairdresser and communications whizz Paul Watts who is oh-so-knowledgable on the business of YouTube. This is an excellent conversation with the host of Respectfully, Nicky Pope, who invites Paul to share his career story to date and particularly the past few years of growing his business in new ways.
Today, whilst also running a salon column (he’s based in Northamptonshire, UK) and being a brand ambassador, Paul Watts is helping hairdressers to make new revenue from social media. He’s keen for us to understand that the platforms we use everyday can be more profitable.
In Lockdown back in 2020/21, Paul embraced his inner Geek and explored more about how media and communications can support your hairdressing. From owning four salons pre-Covid, Paul now focusses on one salon, and works hard on YouTube to grow his business. He’s evangelical about how the monetising of your online presence can boost your opportunity and really bring new income.
The business of YouTube
Listen to Paul explaining how he’s started working more with social media – both the platforms he does like and use, and those he’s less keen on (and why). This is really practical conversation that will have you intrigued, for sure.
At the time of writing, Paul has 190,000 YouTube subscribers and makes revenue from advertising. He’s passionate and very generous with his knowhow. You will really find this enthusiasm infectious. Feel free to message and follow Paul – he’s very open and super-happy to share what he knows.
Colour World’s Genius Communicator
In 2023, Paul scooped the title for Colour Communicator of the Year at the Colour Genius Awards. His 90-second winning entry film was lively and energetic in showing how Paul’s YouTube channel works in synergy with Paul’s platform work, and a life travelling for education. It’s very inspiring! The 2025 edition of the Colour World Genius Awards opens in January. Follow the @colourworlduk Instagram feed for news and details of how to enter.
Keep in touch with Paul
You Tube:
www.youtube.com/paulwattshair
Instagram:
@paulwattshair for news on Paul’s award-winning salon in Kettering, Northamptonshire
@paulwatts.life for Paul Watts as a hairdresser, Joico artist and YouTuber
Online:
www.paulwattshair.co.uk
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