We are so impressed with our friends at Ghd, their pink collections have raised a whopping $20 million for breast cancer charities globally. Absolutely incredible work!
2021 marks the 17th year of the limited edition pink collection as well as this huge milestone; and to make this year extra special the hot tool brand has well and truly gone all out with the ‘Take Control Now’ campaign. This year’s campaign is giving a bigger push then ever on reminding women to self-check. Every. Single. Month. – Read more about it HERE
Jeroen Temmerman – Ghd CEO says, “I truly believe that as a business, if you perform well, you can give more back. At ghd, we have donated over $20million to breast cancer charities globally, and we are committed to delivering even more to our charity partners moving forward.
The ghd and breast cancer charity partnerships are very much a part of our brand DNA. Each year we devote time to a moment in the calendar where we, as a brand, want to give back and raise awareness of this important topic.
As a trusted brand that is used by millions of women across the world, we have a unique and powerful opportunity
to connect and communicate with our consumer via our tools. Our mission for the Take Control Now campaign, is to empower and remind women to self-check every single month, while also raising valuable money for charity.”
For more good hair news from ghd, click HERE.
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