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KMS Backstage pass event, comm by Nathan Agland, KAO Brands

KMS rebrand

We were knocked out by our visit to the KMS rebrand reveal event in London last Sunday. Taking over Victoria House on Bloomsbury Square in London, KMS. They devised an experience-led event.  One that invited all-comers to discover some of the process in creating a media campaign for a brand relaunch. Such a neat concept! Cocktail in hand (we had a choice of four brews inspired by four key KMS inspiration hotspots including London, Seoul, New York and Berlin), we visited a series of rooms dedicated to the process of hair prep, mood-boarding, photography and a backstage.

Finally the culmination of the event was a live runway show presented by Shaun Hall (at Mark Leeson), Sam Burnett and Simon Miller (both KMS Global Style Council). Cool looks for a superb evening. Browse the pictures here below. Oh and we have to say, amazing production team – loved the live footage from backstage and runway as the girls walked.



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