A brand new haircare brand is about to take the UK by storm. It’s time to say hello to MY.ORGANICS… Arriving from the sunny shores of Venice, this hot, new brand is organic (obvs), eco-friendly and cruelty-free.
Alessandro and Alberto Lievore are the brains behind MY.ORGANICS, both holding years of experience in the field of organic hair care. The range of hair products are made from certified ingredients grown using organic and bio-dynamic farming techniques. All MY.ORGANICS products are formulated with plant-based ingredients and 100% natural essential oils. They are completely free of DEA, SLES, Parabens or chemical preservatives, substances of petrochemical origins and formaldehyde. Fantastic!
With hairdressing in their blood, Alessandro and Alberto decided to create an organic and natural product line after losing their father to Leukaemia at the young age of 52. Whilst trying to create a product line that was not only natural and organic, they needed it to work, whilst being chic. Certified organic ingredients and fragrances were carefully picked to create the best possible products. MY.ORGANICS also believes in a sustainable production chain from the farmer to the customer, in order to develop responsible business models.
The I’m green™ Logo displayed on the shampoo and conditioner bottles shows MY.ORGANICS is committed to helping create a ‘greener’ tomorrow. All of the shampoo and conditioner bottles are made from I’m green™ Polyethylene or ‘PE’. Polyethylene is a plastic produced from sugarcane, a renewable raw material, while the traditional Polyethylene uses fossil sourced raw materials such as oil or natural gas. I’m green™ Polyethylene captures and fixes CO2 from the atmosphere during its production, helping to reduce greenhouse gas emissions. The shampoo and conditioner bottles also only half turn to minimise the amount of air that gets to the product, so it doesn’t oxidise.
Introducing a new hero… well angel to be precise. THE ORGANIC ANGEL POTION GOJI. A brand new, beautiful leave-in cream from MY.ORGANICS; with a silky texture, that detangles hair, improves the manageability and deeply hydrates without weighing the hair down. The cream repairs the hair and prevents the formation of split ends whilst improving the structure of the hair, even from the first application. Perfect to use before styling your hair as it protects from the use of hairdryers, straighteners and curling tongs – yet light weight enough to also use when air-drying your hair as it maintains the hydration.
Be Green, Be Innovative, Be MY.ORGANICS…
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