Click onto the homepage of the Tristan Eves website and you won’t find the usual hair photography that dominates most salon sites. Instead, salon director, Michael Smith, decided to commission commercial artist Stephen Decker to produce a collection of beautiful line drawings, the simplicity of which he feels perfectly represent the Petworth-based brand and its philosophy on cutting hair.
“When we came to redesign our website, we knew we needed imagery to hold it all together,” says Michael. “We didn’t want to use hair photography on the home page as these images and styles can date. We wanted something hair-related but not specific to a particular time or trend.”
There’s eight drawings used on the homepage and across the site, depicting various hair types, including women’s, men’s and textured hair. Each image is created using a single line.
“It’s all about simplicity,” says Michael. “The artist starts at one point and finishes at another using one unbroken line. This simplicity reflects the way the salon’s creative director, Tristan Eves, works. He doesn’t select a section of hair, cut a bit, then cut a bit more. He takes a section, sees a line and cuts once.”
Just like Tristan’s approach to cutting hair, the images are beautiful but unfussy. They are all about simple clean lines. The drawings, which were created by a specialist artist at an advertising agency, are also used on the Tristan Eves price list and publicity material, so that the branding filters down from the website into the salon.
“I doubt any clients will consciously relate the images to what we do in the salon, they are more about a subliminal message of beauty and simplicity,” says Michael.
You can judge for yourself by clicking HERE. We think you’ll love them.
For more hair news, trends and inspiration, click HERE.
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.