Likey like the message delivered by Evo’ s ‘Don’t Buy It’ campaign. Focussed on eliminating what they perceive as unnecessaries, the bods at this Australian brand promote a more conscious way of using hairdressing products. At a Tour of Beauty education show in London this month, an audience of 480 hairdressers and salon owners were hosted by Kristian Tognini – from the Tognini family Australian hairdressing empire – and treated to cutting, styling and colouring demos by the brand’s creative team including Lauren McCowan, Grant Norton and Jules Tognini. It was a cool event and the press pictures are among the best we’ve seen – telling the story. See below:
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