Iconic barbering brand, Andis have had a makeover and we are here for it! Entering a new era, Andis is now positioning as a lifestyle brand that empowers creativity within. The grooming tools brand will use unique visual storytelling to highlight those at the center of their business – the creators.
In advance of the relaunch, Andis embarked on a social media blackout across their platforms to emphasise the emergence of the new brand. We’ve also spotted a brand new website and a manifesto video…
And that’s not all, we’ve also seen some beautiful creator photography as part of the relaunch too.
Matt Andis, Co-CEO says…
“Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company – our community of creators.”
Angie Vlasaty Peterson, Andis Director of Branding says…
“Our new brand identity celebrates a new generation of creators. The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – creating in the manner they prefer – an idea central to our new tagline, “Create Your Way.”
Andis believes creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way.
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