Welcome to our ‘Styling stories’ page. Make sure you keep checking for regular updates on our favourite looks from fabulous stylists. Prepare to be inspired!
News added 06/07/18:
While he’s 100% a go-to guy for creative, edgy looks, Mr Eugene Souleiman is a master of the undone catwalk hair-do and you’d do well to study his work for ideas that translate brilliantly to the salon, too. Long hair and the early 90s are a perfect match – and very much of the moment now – inspiring Eugene to use Jerry Hall and Debbie Harry for inspo in a recent show for designer Peter Dundas. “It’s all about looking at hair in a more of an organic way, less mechanical,” advises our man. “The end result is vivacious glamour that is cool.
Working on his mission to complement the hair Peter’s models were blessed with, Eugene worked with ghd Professional styling tools to shape the looks. “The ghd styling tools are used for different reasons depending on the texture of the hair. For the girls with tight curls, I used the ghd curve soft curl tong to curl the roots, giving more volume but retaining that natural texture. On the other hand, we used the ghd gold straightener to create movement on some of the models; soft broken waves lifted the root.
“To me this new glamour is a glamour which is all about pace, hair that is created at speed. It feels like it was ‘just done’ or that it ‘just happened’. It feels spontaneous. That’s the new kind of glamour – the haste, the pace at which it is done.”
News added 02/11/17:
Yay! We love al things retro and especially the news that crimping is back. Adam Reed, sessionista and super-successful salon owner says: “Crimping is my secret to creating incredible volume and big hair; and it can be used to contour the face.” Lucky that in his roles a ghd Professional global brand ambassador, Mr Reed is an influencer and now we have a fantastic new styling tool to achieve the best ever crimp look: ghd Professional Contour. “You can choose the exact areas that need height or definition and just swell those areas of hair using the crimper. Sometimes the crimped hair will remain hidden but the hair will be swollen and volumised.” We’re loving this big time! Want one? We do!
The Contour crimper is an AW17 exclusive and a hero in a full Nocturne collection. Seen in action at the much talked about Nocturne shoot, the Contour taps into the trend for 80s-inspired looks that are everywhere on the catwalks: trust ghd Professional to be hot on the trend trail! Featuring advanced Ceramic-heat technology and multi-dimensional plates, the Contour has become the latest kit-bag essential for creating depth, volume and shape. Love it!
News added 26/10/17:
Last weekend was one big hurrah for Wahl as the brand seized every opportunity to showcase its new Wahl Style Collection. A salon-exclusive styling range for hairdressers. Yikes! Such a change of direction for this esteemed maker of clippers and razors. We spotted them large at Salon International. Superbly demo’d on stage at the Tribu-te show, and eyed up-close and personal with trade press. The initial launch comprises a styling iron (contoured Ceramic plates heating up and cooling down ultra-fast, with variable and optimum heat-settings) and a quiet, yet powerful dryer with QuickDry Air Flow and a Whispertek Silencer. Both are endorsed by Hooker & Young, and you can catch the pair hosting Wahl Style Collection masterclasses around the UK.
Tickets are available to purchase HERE:
News added 28/09/17:
Always fab to see colour on the catwalks to showcase a hairdressers skill! We love the look Adrian Clark and the ghd Italia artistic team created for Byblos Milano’s SS18 show. Inspired by the likes of Crouching Tiger Hidden Dragon, Kill Bill and other martial arts. The Byblos designer requested a look that echoed this strong feminity; part samurai warrior, part geisha. With hairdryer, styler and masking tape (!) to hand, Adrian et al used clear gel and paint to create this look. More from ghd Professional HERE:
News added 14/09/17:
Squeaky-clean freaks will love this addition to the Redken haircare range! A silicone and sulfate-free system is powered by Micellar technology (as seen in skincare) and gives a really ultra-clean feeling. We likey like! And it incorporates the brand’s new patented Neofresh technology which neutralises scents. Protecting hair from nasties such as smoke, sweat, scalp sebum and environmental pollution. The launch imagery features model Cat McNeil and Guido Palau has created looks based on the super-clean feel for Victoria Beckham and Alexander Wang SS18 collections at New York Fashion Week in the past few days…. Come see:

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News added 10/08/17:
We fondly recall when Lisa Shepherd stormed it at the British Hairdressing Awards to take the main title British Hairdresser of the Year 2005, and she’s remained on our radar as a pioneer of plenty, (remember telly’s 10 Years Younger, and her Color Bar concept?). Now she’s come up with the Low Sensory Salon. Lisa’s idea of a salon without strong light or motion, is inspired by her own battle to back to health after a ‘grand mal‘ seizure left her with light-sensitive epilepsy. More than 100 spotlights in her salon have been swapped for low-voltage bulbs and filters, with her staff wearing headlamps for close-up colour work. The salon is painted in muted grey tones to soften the colour palette, and music is keep quiet and meditative.
Clients are encouraged to focus on breathing methods and reflection particularly while colour develops. At the backwash, there is no lighting at all at eyeline, with clients using eye masks and earplugs. Lisa’s physiotherapist has visited to train the salon team in Ayuvedic vestibular and cranial massage for a blissful backwash experience. Even refreshments must be decaffeinated. Mondays is the super-sensory day with other especially designated times through the week to cope with demand. See the pictures:
This previously unknown and unprovided gap in the market means that anyone living with chronic illness can feel safe and enjoy great hair without triggering fits and causing undue stress. While vestibular disorders are rare, there are plenty of people living with anxiety and illnesses which make the salon a hostile place to be.
“As an industry, we could be more aware of mental health and chronic illness,” says Lisa. “We could be a lot more helpful. My aim to raise awareness of just how many people are alienated from a salon experience and we have it in our hands to change this and make the salon a positive experience and a safe place for them.”
She continues: “The salon still runs at the same pace and our ethos hasn’t changed; we still deliver the best colour around but now it’s in a zero-stress environment which feels more like a spa. Not only is it better for our clients, but it’s better for my team too. I feel that by making these changes, it will hopefully lead them to a better future and make the workplace a much nicer place to be day-to-day.”
News added 27/07/17:
Daniel Kelly at DKUK blends his work as an artist and hairdresser. At his shop in Peckham London, he’s conceived a gallery-salon where instead of a mirror, clients sit facing a painting or video art while getting a cut or colour. A changing roster of exhibitions keeps things fresh, and in August, artist Clare Price is displaying large paintings in a muted palette with smears of neon. She also spent two days working on hair models, using L’Oreal colour, then photographed them to accompany the exhibition. These images are released on the salon’s Instagram feed over the course of the month, encouraging new and regular clients to come in for a ‘Clare Price’ inspired colour. We’re impressed with the creativity! After all, as Daniel says, the archaic meaning of the word ‘salon’ as a place where artists and writers would gather regularly.
News added 13/07/17:
Smashing to receive this ‘postcard from Edinburgh’ set of pictures featuring the smart Bruce Masefield salon in the city… and to hear how well this new venture is going! Bruce (30 years with Sassoon including becoming the UK Creative Director) and his wife Lynsey. A lady with a long Wella history –opened their salon in March and, drawing on their extensive experience of travelling the world, have created an metropolitan apartment-style layout that is both intimate and stylish. We love that the window dressing in the large front windows is the reception coffee area, arranged like a little party you’d want to attend.
News added 29/06/17:
When sending out photographs to cover an event or show, we’re keen you include a couple of mood-setters. The images from Jan Prezeymk’s mens collection shows in Milan (using R+Co at Munsoo Kwon, Dondup, Daks, and Ermanno Scervino) included several vibey shots – see below – which really give a magazine editor scope to create story as well as look at the hair and clothes. Try it for yourselves, it’s fun!
News added 15/06/17:
Continuing the rollout of the new look KMS, the very first KMS Showcase Event was held in London this week. Centre stage, global Style Council member Lori Panerello and UK guest artist Shaun Hall shared insights on their current hair inspiration – strong influences from New York and London – with Irene Meikle, Kao Salon Division’s head of education. We loved the informality of the occasion, and the great choice of venue at 6th @ Soho in the West End. Browse the images below:
News added 17/05/17:
Our eyes are well and truly drawn to the new look, new vibe Indola. With 100 years tucked under its fashionable belt, the brand is reinvented with a streamlined, digital-powered model and smart thinking. They release innovative products such as a game-changing Colour Transformer (instantly converting every permanent colour shade into a demi), and a 1-2-3 mix and match stystem.
A Smart Street Style collection is released to inspire salon-based hairdressers, focusing on key trends as identified by international bloggers Jess Bush (@wethepeoplestyle) and Zina Charkolia (@zinafashionvibe), and smarter education digital and face-to-face. NEW EdYOUcation is a winning mix of classic hands-on training and seminars teamed with a digital platform designed to deliver faster, easier and inspirational learning. Jessie Bush @wethepeoplestyle says: “One of the best things about digital media is that it’s really liberatin. It’s immediacy stimulates creativity and opens up exciting dialogue that changes every day.”
Browse the new Smart Street Style collection below – we love it!
News added 04/05/17:
This week we popped into a swish London venue for the launch of new nanoSmooth Pure in the Nanokeratin System, to see the creator Amir Segev talk all things sleek and beautiful. We appreciate these products (an in-salon service with complementary homecare) being 0% Formaldehyde and Aldehyde, and releasing no chemical off-gases, which protects the health of you and your team as well as delivering superb, healthy and smooth results for the clients. The packs are alluring – all in all a nice proposition!

The CurlBar
News added 09/03/17:
Lookey look! The new angled curling iron from Hot Tools Professional is certainly eye-catching in itself, never mind the lush curls you can now easily achieve without aching arms. Designed to reduce time and effort, the ergonomic design and 90º angle eases strain on the arms and wrists by allowing you to maintain a more natural pose while working your curl magic. You’ll like the digital temperature control and Vibrating Curl Timer so you can achieve more consistent curls, and pulse technology means a fast heat-up and instant heat recovery.
Gets hot, stays hot, they say. A cool tip, the 24K gold styling surface (tres luxe) for even heat distribution. 60minutes auto-shut off, and 3metre cord add to the attraction… and did we mention a choice of 25mm or 32mm barrel size? So much to swoon over!
Please contact sorcha@hairclublive.com for more information.
News added 09/02/17:
This summer the hot trends are for beach waves and shipwrecked braids, says Steve Rowbottom, creative director at Westrow in Yorkshire. Always a classic for the season. The beach wave in S/S17 takes on an edgier feel with lightweight tousled locks out, and wet-look crisp curls in, he says (referencing Alexander Wang and Julien Macdonald shows). And for braids, his advice is to imagine a 16th century girl at sea, with wispy, shipwrecked braids. A dishevelled braided bun exudes true romance. Love it!
- Westrow Ethereal
- Westrow Ethereal
- Westrow Ethereal
Back to We See
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We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.