When salons opened to the public after lockdown 1.0 in July, one of the initial concerns clients had was – how clean and safe would the salon be? Salons throughout the country put great emphasis in putting into place strict hygiene and cleanliness procedures, which would encourage client confidence. Receiving client feedback on this was so important to salon owners, and to assist salons, leading verified salon review site, salonspy added an additional question to their review form: ”Did our hygiene standards make you feel safe in the current environment?” Let’s have a look on the feedback then.
This question has proven to be invaluable for client confidence and also helped in getting the hair and beauty industry detached from the hospitality industry and the restrictions imposed on them. salonspy worked closely with Wella Professionals and ran data.
In response to the question – Did our hygiene standards make you feel safe in the current environment?
33, 160 clients questioned from 4th July to 18th October 2020
32, 865 – said YES
125 – said NO
124 – said I’d rather not say
46 – said I don’t know what this is
Not bad at all. Happy to see that the majority of clients felt safe in the salons – it says a lot for the hair professionals.
What’s equally important is that through Coty UK this data was presented to Chancellor, Rishi Sanuk and was integral in helping him make his decision to detach hair and beauty salons from the hospitality sector. Founder of salonspy, Adam Thomas was delighted to be able to help in this way. “We knew the additional questionnaire would help build client confidence when visiting salons and we were delighted to help Wella Professionals fight the corner of the hair and beauty industry by providing such powerful data.”
Keep up the good work, hairdressers, and work safely!
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