Hats off to team Rush, which has just launched it’s new Colour Identity initiative in an effort to be more transparent with clients about colour services.
In collaboration with L’Oréal Professionnel, the initiative aims to help clients better understand and choose their colour options, in terms of cost and final result expectation.
Rush International Colour Director Chris Williams explains: “Our new approach to colour will encapsulate artistry, quality and craftsmanship for both clients and the Rush Team. Education is an integral part of what we are doing and each stylist will be trained by our specialists at Rush and also by experts at L’Oréal Professionnel.”
As part of the campaign, Rush has introduced new names to the colour levels and has unveiled six new model shots to showcase its colour skills. Shot by award-winning photographer Jack Eames, the looks feature colour techniques including balayage, ombre, highlights and global colour, alongside two trend-led colour looks, featuring platinum and the Pantone colour of the year Living Coral.
Chris adds: “Within the campaign there’s something for everyone; the techniques are inclusive and talk to clients of all ages. The images show that whoever you are and whatever your age or personal style; you can be a client of Rush.”
Design is everything
The power brand also called upon the help of street artist Matt Small, to design the fun and vibrant Colour Identity logo. He is also the man behind the design of the new Rush Colour Artist toolkit, featuring aprons, trolleys and tint brushes – all with a strong visual identity to create the drama and theatre of being a Rush Colour Artist.
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