High five to team Richy, which has just launched a new charter to elevate extensions standards and exceed expectations for hairdressers and clients.
We’ll let Richy UK Sales and marketing manager Abigail Bootland explain: “At Richy, we are driven and defined by ethics and standards that can be proven. Our belief is simple. If you are going to make claims and promises, you must be able to prove and honour them. Hairdressers depend on our transparency, integrity and honesty, and so too does their client. Everyone’s reputation is on the line. These values protect our professional relationships, our brand and business, and of course the salon’s business too.”
She adds: “‘EXPECT MORE’ is our charter; a guarantee to every hairdresser, salon and consumer that Richy is ethical and principled, and every product is quality is assured from the moment we source hair to the final application.”
‘Expect More’ sets out a checklist that all hairdressers should insist upon when selecting a hair extensions brand, ensuring their extensions provider is accountable in every aspect of their service. Here what you can expect from Richy…
The Richy team sources, hand selects and grades all its own hair, ensuring complete traceability back to its original source. Selected hair is vigorously analysed to verify its virgin status condition and health.
Richy sources its own hair from known, trusted and managed sources. The size and depth of Richy’s global organisation gives complete control over the origin, quality, processing, marketing and appointment of its salons.
Richy hair is ethically sourced from Europe. The brand’s meticulous selection processes guarantees 100% virgin, double-drawn hair that maximises comfort, manageability and seamless blending with the clients own hair.
Richy is positioned to appeal to a discerning clientele that appreciate high-end luxury and quality. It also supports its brand with PR, social media and marketing investment, so you and your clients have total confidence in Richy.
Richy values good, honest practice and promises customers an open, transparent and positive business experience, offering support to its salons at every step.
Richy Hair is committed to great service, fast turnaround and even same-day delivery to salons within a deliverable distance of our London HQ.
Training is at the heart of everything Richy stands for. Its Certification Courses are held in your salon or at the state-of-the-art academy in London and cover all aspects of adding extensions to your business, from client consultations, to maximise your business potential.
Wow, these are powerful promises from Richy. Great to see brands setting the bar so high!
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