The new Freestyle straightener, from Italian brand Upgrade, is transforming the concept of the professional straightener. And we’re here for it!
Contrary to conventional straighteners that open and close with an inevitable heat loss, FreeStyle is equipped with a central opening through which the hair flows. This innovation guarantees a constant optimal temperature during straightening with perfect, long-lasting results.
FreeStyle straightener info
As no pressure is required to close the straightener, the hands can now move freely on each strand, big or small and thus getting perfect smoothness or a natural wave is much easier and faster. A cutting-edge solution that simplifies styling and does not put a strain on your wrist. The anti-slip and anti-scald grip ensure maximum comfort during use.
- Tourmaline, ceramic-coated, titanium fixed plates
- Plate dimensions: 95 x 25 mm
- 160°C to 220°C temperature adjustment button with digital display
- Increased MCH ceramic resistance for a more consistent temperature during use
- Double voltage (110-240 V)
- Switches off automatically after one hour of inactivity
- Salon cost: £82.13
- RRP: £135.00
A brand you will love
New to the UK, Upgrade has been developed by hairdressers, for hairdressers. At the heart of Upgrade is Luri Roselli, an internationally renowned hairstylist who has been working with the company to develop products and training since 2010.
Luri has worked as a trainer for some of the most famous names in the industry, such as L’Oreal, Academy, Sassoon Academy and Llongueras. He has been backstage at beauty contests like Miss Italia and Miss World and worked at Fashion Weeks in London, Paris and Milan.
As a brand, Upgrade believes that beauty comes from the heart and creativity comes from you – the hairdresser. Caring for both the professional and their clients, this new range of stylers are ergonomically designed to care for the hairdresser’s health.
With the Upgrade line, every professional may become true hairstylist earning more knowledge, health and time. Moreover, the professional will have access to new and exclusive techniques. The brand also offers a wide range of professional hair tools including InfraRed stylers, curlers and wave tongs and ultra-lightweight hair dryers.
Visit www.wonderful-brands.com/beautycomesfromtheheart to become an Upgrade stockist.
To learn and see more, join the Upgrade movement and follow #MADEWITHLOVE #MADEWITHUPGRADE
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