News added 18/01/2018: L’Oréal Professionnel bursts into 2018 with the news that British fashion icon Alexa Chung is now the brand’s international spokesperson for the year! They had partnered her on the launch of her first clothing label Alexachung at London Fashion Week last May, and again for the Paris Fashion Week in September. “Her personality perfectly embodies the L’Oreal Professionnel woman: confident, elegant, impertinent and free,” says Marion Brunet, LP’s international general manager. We likey like her, too.
Oh and don’t forget, entries to the L’Oreal Colour Trophy are now OPEN, so get involved with one of the best colour competitions ever, now. There’s just a few simple rules [below], but importantly! You must get your entry in by 26th February 2018 to be in the mix. The Grand Final takes place on the 4th June, and previous years have proved it’s a real thriller.
- READ the entry rules
- Choose your CATEGORY paying particular attention to the requirements for each category.
- SOURCE your model and plan your look.
- PHOTOGRAPH your look on your model.
- BUILD your profile (use separate profiles for each team entering).
- ACTIVATE your account via the confirmation email.
- Complete your ENTRY FORM ONLINE and upload your model photo(s)*
- SUBMIT your application by the 26th February 2018
News added 06/06/17:
One of our favourite nights of the year, the L’Oréal Colour Trophy Grand Final melds a great show and gala dinner with the high octane buzz of an important competition. This year’s event at the Battersea Evolution centre in London was a thrill. We’ve come to enjoy the highest standards from this event – produced by the super-experienced Alison Williams, head of events at L’Oréal Professional Products, who conspires each year to produce an interesting spectacle around the main action of winners ceremony.
Host Nick Grimshaw from Radio 1 warmed up the audience and the catwalk, introducing first the esteemed judges (refreshing to be transparent about who judges these contests – demonstrates integrity we feel), then the finalists parade. At the end of the night, a surprise win for Linton & Mac – a Scottish salon – with an uber cool cut/colour combo on their model to take the overall L’Oréal Colour Trophy title, with Ky Wilson at The Social scooping Men’s Image Award. Congrats to all. You can read the lists of regional winners below the pix. Oh and do hop over to our reports on the night’s hair shows from Toni&guy International Artistic team HERE, and the L’Oréal Colour Collective HERE. They’re awesome.
The Regional Award winners for 2017 are:
Scotland Winner: Linton & Mac
North West Winner: Royston Blythe
North East Winner: Contemporary Hair Academy Midlands Winner: Love The Salon Gloucester
Northern Ireland: Petras House Of Colour
Eastern Winner: The Gallery Haircutters
South West Winner: Seanhanna
Southern Winner: Simon Webster Hair
London Winner: Brooks & Brooks
L’Oreal Colour Trophy winner: Linton & Mac
Men’s Image Award: Ky Wilson, The Social
Star Award judges favourite – Harriet Stokes at Not Another Salon
Afro Look: Nashwhite
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News added 04/05/17: #LCT17
Well we’re impressed! Never before have we seen such a variety of well-executed cut and gorgeous colour in the running for the Grand Final of the L’Oreal Colour Trophy. Perusing the lineups of regional finalists – the heats have just finished – it’s going to be a tough call this year. There seems to be every shade of grey to violet, to green to red in the mix, with long to short, fringed to swept. We thoroughly approve and suggest you peruse all the regional groupings you’ll see below for colour inspiration on all hues:
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