Even though we are still in a national lockdown, it’s really important – maybe more than ever- to connect with your clients and encourage them to take extra care of their hair, as now is the time it needs it the most. Top tips for lockdown maintenance are essential and always welcome – trust us.
Winter, as we know, is often a harsh and can take its toll on hair, the damage from the elements and the overuse of heated appliances tops the list and are the main causes of serious hair damage. One common cause of damage is the overuse of hair ties. Being at home, many people are happy to tie their hair up and out of their face, thinking by doing this they are avoiding heated appliances and the weather. The continuous rubbing and friction can cause severe breakage. 23% of clients admitted to not brushing their hair whilst tied up for over three days in research conducted over lockdown 1. This encourages matting and breakage and is in fact more damaging to the hair.
With many clients opting for some serious self-care during January and the first few months of 2021, Kevin Paul Finnell from F&M Hairdressing is giving his lockdown hair protection top tips for preventing damage during lockdown 3.0. Feel free to connect with your clients and share – you will be the ones who will save the day. You’re welcome!
Top tips for preventing hair damage
These are Kevin’s top tips:
Hair masques – once per week
Absolutely necessary during the winter months and lockdown period. As many clients are still stuck at home, harsh elements such as central heating will cause the hair to dry out and cause damage. Using a professional hair masque once per week not only nourishes the hair, it also injects key nutrients back into the hair to strengthen and repair it. I would suggest the TIGI Copyright Custom Care Repair Booster to clients who have hair that needs some TLC. The booster contains 10x more keratin than using a shampoo and conditioner and strengthens the hair after just one use!
Change up the hairstyles
Encourage your clients to experiment with different hair styles, allowing the hair to breathe. Perhaps a relaxed topknot on day one which can be taken down and styled into beautiful waves the next. Plaits and braids which can be worn tight or relaxed and taken out to create a wonderfully voluminous flowing style the next. This results in less damage and breakage.
Use a leave-in conditioner
A great way to combat the effects of home working and central heating or over exposure to the natural winter elements, is using a product which creates a protective barrier against this is key to avoiding damage, it’s incredible how well a leave-in conditioner works. It also nourishes the hair whilst adding a beautiful shine. A win win product.
Avoiding heated appliances
The one piece of advice we all offer and one that is often difficult to follow. When I speak to clients, I explain that during lockdown is the best time to take a break from the straighteners. Learn to love the natural texture and movement of their hair and give it time to breathe and be itself! By doing so during these times, your hair will very much thank you later!
We all love to get a heat in us, especially in this weather, however when washing hair, we discourage clients from washing their hair in extremely hot water and encourage them to wash in lukewarm water, as this is nicer and gentler on the hair. It’s a well-known fact that the hotter the water the more colour fade and damage that will be endured, so it is really important to make clients aware of this too.
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