DEFY DAMAGE
See it. Feel it. Believe it. The achingly cool Bikini hotel Berlin was home …
Going blonde with Joico’s Matt Beck
Cool is the new blonde and Joico’s Digital Brand Educator, Matt Beck, seems to …
Love for local salons
Shout out to the local salons, who might not be amidst the hustle and …
The JoiColor System
It’s quite admirable that throughout all its innovations, the health of hair has been …
JOICO Select Account Conference
It’s fantastic to hear JOICO stylists have been sharing their stories of success at …
Salon I-Deas 4
With legendary stylist Vivienne Mackinder at the helm, we knew JOICO’s fourth Salon I’Deas …
Give JOI this Christmas
Our first holiday gift set has arrived, which means one thing: Christmas is officially …
David Munoz on Joico’s Pearl Pastel Collection
Remember at the beginning of the month we introduced you to the Pearl Pastel …
Blonde Life Brilliant Tone Violet Smoothing Foam
Global guest artist for Joico, Richard Mannah is a big fan of the brand’s …
STRUCTURE COLLECTION
We’re impressed by the lifestyle campaign imagery we’ve received from a new care and …
Larisa Love on Joico’s Pearl Pastel Collection
SHINE A LIGHT A new Pearl Pastel collection added to the Joico Color Intensity …
Cream & Sugar Hair with Denis de Souza
We met LA-based celebrity colourist, Denis De Souza at Colour World back in 2016, …
Summer haircare
Ocean breeze, the sound of the waves, blazing sunshine, surrounded by friends – that’s …
Meet Joico’s International Guest Artistic Director
We’re delighted to introduce master stylist Richard Mannah as healthy hair brand, Joico’s new …
Honey Amber Lights using LumiShine DD Cremes
Brilliantly talented, Zoe Carpenter is one of Joico’s best-loved guest artists and a specialist …
Denis De Souza’s Ray of Light
With summer in full swing we’re sure your blonde clients will be coming into …
Joico’s European Design Team member: Ian Davies
News added 03/09/18: The Elementary collection by Ian Davies shows off his incredible colour skills while …
How Demi Lovato got her blonde look
Celebrity hair transformations are undoubtedly a huge source of inspiration for your clients. But, …
Salon Ideas with Vivienne Mackinder
Legendary hairdresser Vivienne Mackinder has been wowing us with her styles for decades. When …
K-Pak RevitaLuxe
With summer well and truly under way, we just had to share Joico’s new …
The Benefits of Joico’s Blonde Life
We bet your clients love their blonde hair, but how do they feel if …
Foilyage with Blonde Life
Meet the latest technique taking the States by storm: foilyage. California’s King of Colour …
Joico K-Pak Color Therapy Luster Lock Multi-Perfector spray
The amazing Paul Norton’s video on how to use Luster Lock. We’re super-excited to find …
Beach Shake
With summer fast approaching we bet so many of your clients will be asking …
Perry goes purple!
We’re big fans of Katy Perry here at Respect HQ. We love her willingness …
Colour care
Keeping their colour bright while having fun in the sun this summer can be …
Larisa Love
We’re knocked out to see that Joico is bringing to Colour World UK 2018 …
Color Butters
We’re thrilled to hear that Joico will be using their Color Butters at Colour World …
K-Pak Color Therapy Luster Lock Multi-Perfector
Hot off the press! We hear a NEW Multi-Perfector has been launched to sit …
Joico Body Shake
Shake it! Who doesn’t love big hair? We do, and we’ll bet your clients do too. …
Blonde Life turns 1
Can you believe that it has been a whole year since Joico introduced us …
A joiful year of healthy hair colour!
With innovation after colour innovation, and launch after launch Joico has been on flying form in 2017. With every …
Casey Coleman – The Visionary award
Casey Coleman, a member of the Joico European Design Team, has recently won The …
Color Intensity
Introducing the two new additions to Joico’s perennially popular Color Intensity range: Kelly Green …
Shake up your routine with Joico’s latest launches…
In 2015, Joico launched Hair Shake – a revolutionary dry styling product for a …
