Joico Masterpiece collection
The JOICO Masterpiece collection is always a feast for the eyes. Rather than following …
Love Aura Color Intensity
Chocolates and roses are over-rated. Much better to give your clients the gift of …
Meet Joico’s new JoiFull volumising range
Vibrant, healthy hair is the holy grail for the vast majority of clients, so …
JOICO Weekend Hair Dry Shampoo
The Weekend Hair Dry Shampoo from JOICO is a time-saving haircare product that helps …
JOICO adds new team members from Ireland
We’re delighted to hear that JOICO has appointed three Irish salon owners, educators and …
Vero K-Pak Color Age Defy natural beige shades
We can’t get enough of the the new Vero K-Pak Color Age Defy natural …
New LumiShine Youth Lock
In our ever-evolving industry, innovations come and go, but once your clients enjoy the results …
Introducing new LumiShine YouthLock
JOICO has just launched its first collagen-infused permanent crème colour. Introducing LumiShine YouthLock. Harnessing …
Colour proof your blondes for summer
It’s easy to warn your blonde hair clients about the need to colour proof …
Great video from Structure by JOICO
We reckon this thought provoking video from Structure will really grab your clients attention. …
JOICO super reds
Nothing, and we mean NOTHING, is black and white at Respect HQ this week, …
STRUCTURE by JOICO
Utterly devoted to embracing individuality, STRUCTURE by JOICO is a super cool compact and …
New Blonde Life Quick Tone Liqui-Crème Toners
Five minutes or less. That’s all it takes to get fast and fabulous blonde …
Introducing new LumiShine PowerHouse Reds
The ‘big fade’ is always a consideration when a client decides to be bold …
Go bold with the new Color Intensity LoveFest collection
In the run up to Colour World – eek, not long now – it’s …
Celebrity stylist Jason Hogan endorses Defy Damage
There’s nothing like a nod of approval from those in the know when it …
Expert opinions on Defy Damage
As loud as we shout about the super cool Defy Damage range, we’re aware …
Larisa Love endorses Defy Damage
If it’s good enough for LA super stylist and JOICO Brand Ambassador Larisa Love, …
Defy Damage: Before and after
Last week we unveiled Defy Damage, the revolutionary new two-step treatment from JOICO, but …
JOICO launches Defy Damage
Since returning from Berlin with JOICO to attend the new Defy Damage launch, we’ve …
LumiShine Natural Warm
The brief for 2019’s take on the ‘natural look’ in hair colour is for …
DEFY DAMAGE
See it. Feel it. Believe it. The achingly cool Bikini hotel Berlin was home …
Going blonde with Joico’s Matt Beck
Cool is the new blonde and Joico’s Digital Brand Educator, Matt Beck, seems to …
Love for local salons
Shout out to the local salons, who might not be amidst the hustle and …
The JoiColor System
It’s quite admirable that throughout all its innovations, the health of hair has been …
JOICO Select Account Conference
It’s fantastic to hear JOICO stylists have been sharing their stories of success at …
Salon I-Deas 4
With legendary stylist Vivienne Mackinder at the helm, we knew JOICO’s fourth Salon I’Deas …
Give JOI this Christmas
Our first holiday gift set has arrived, which means one thing: Christmas is officially …
David Munoz on Joico’s Pearl Pastel Collection
Remember at the beginning of the month we introduced you to the Pearl Pastel …
Blonde Life Brilliant Tone Violet Smoothing Foam
Global guest artist for Joico, Richard Mannah is a big fan of the brand’s …
STRUCTURE COLLECTION
We’re impressed by the lifestyle campaign imagery we’ve received from a new care and …
Larisa Love on Joico’s Pearl Pastel Collection
SHINE A LIGHT A new Pearl Pastel collection added to the Joico Color Intensity …
Cream & Sugar Hair with Denis de Souza
We met LA-based celebrity colourist, Denis De Souza at Colour World back in 2016, …
Summer haircare
Ocean breeze, the sound of the waves, blazing sunshine, surrounded by friends – that’s …
Meet Joico’s International Guest Artistic Director
We’re delighted to introduce master stylist Richard Mannah as healthy hair brand, Joico’s new …
Honey Amber Lights using LumiShine DD Cremes
Brilliantly talented, Zoe Carpenter is one of Joico’s best-loved guest artists and a specialist …
Denis De Souza’s Ray of Light
With summer in full swing we’re sure your blonde clients will be coming into …
Joico’s European Design Team member: Ian Davies
News added 03/09/18: The Elementary collection by Ian Davies shows off his incredible colour skills while …
How Demi Lovato got her blonde look
Celebrity hair transformations are undoubtedly a huge source of inspiration for your clients. But, …