News added 22/11/18: The new category of rebonding and rebuilding products is a game-changer in hairdressing. And we like it! Firmly leading the way in so many regards, INNOluxe is no slacker and continues to innovate – determined to continually drive change. This month, the brand launched a new Platinum range, for clean, cool, highlighted and ashy blondes, and making it easy to stay bold and gorgeous between salon visits. The selection includes toning shampoo, conditioner and mask for both professional and home use. The sulphate- and sodium-free range tones to perfection, and adds strength and each and every hair wash
In typically forthright manner Sophia Hilton, founder of Not Another Salon and INNOluxe ambassador, has this to say: “It’s just bloody good. The world is always looking for the magic wand for unwanted yellow tones, well we found it and it’s a lifesaver!”
Well, if it’s good enough for this colour magician, it’s good enough for anyone. Get to it.
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News added 10/05/18: There’s been a tidal wave of love for the new category of hair-rebonders which quite frankly change the way colourists work and meaning there’s no need to compromise the hair’s condition to achieve amazing colour results. INNOluxe has just released its improved V2 protein repair solution, a further leap in colour additive technology… and how! Sophia Hilton is the founder of NotAnotherSalon and also properly regarded as an industry expert on colour, her endorsement as an ambassador for INNOluxe speaks volumes. Putting its reputation up for trial, the brand is offering an opening offer of half price for your test pack. But hurry, only until end of May. Click HERE for more information:
INNoluxe V2
Sophia tells us: “INNOluxe V2 takes it further than I thought was possible. V2 works inside and out. It rebuilds the hair like never before, but equally important, the client’s going to really feel it. There’s such a difference when my clients leave after a treatment with INNOluxe V2. The hair feels fatter, it’s thicker and sexier and smoother instantly – which is pretty awesome.”
Working live at Colour World UK in May, Sophia Hilton and her team hence will be showcasing exactly what this revolutionary product is capable of. You can watch, learn and also question Sophia as she works her signature style. Come see vibrant colour on models in the Colour SHair area on both Sunday 20 and Monday 21 May.
Buy tickets for Colour World UK 2018 HERE: bit.ly/CWUK18
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